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  • Let you customers place and manage orders online
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  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!

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Innovating B2B healthcare - How Verséa grew B2B sales and improved customer experience with SparkLayer & Shopify

Chris Mattingly, Co-Founder

December 5, 2023
Customer Success
Innovating B2B healthcare - How Verséa grew B2B sales and improved customer experience with SparkLayer & Shopify


Medical Supplies


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B2B setup

Standalone B2B

Verséa Health, Inc., launched in late 2018, is reshaping healthcare with cutting-edge diagnostic and therapeutic solutions. At its core, Verséa is committed to transforming the typically reactive healthcare system into a more proactive one, offering a range of innovative point-of-care, over-the-counter, and lab-based services for various diseases.

A key part of Verséa's mission is its involvement in scientific research, driving forward the development of new treatments for a wide range of diseases. The company holds an impressive array of global licenses, patents, and proprietary products and technologies. Their diverse product portfolio includes solutions for disease testing, eye care, wound care, bone regeneration, and natural therapies.

Verséa also offers consumer-focused healthcare services. These include a virtual primary care platform that provides easy access to lab and imaging services and a discount prescription card offering significant savings at pharmacies nationwide.

SparkLayer + Asmodee

The challenge

When Verséa began evaluating its B2B platform, it quickly became evident that medical ordering required a different approach compared to standard eCommerce. Historically, this industry relied heavily on traditional forms of ordering, a stark contrast to the digital storefronts we see today. There were a number of key challenges identified:

These challenges highlight that traditional eCommerce platforms fell short in addressing the nuanced needs of B2B commerce, particularly in a specialised field like medical supplies. The need for a more tailored solution, such as that offered by Sparklayer, became a strong option to consider to address these challenges.

The solution

Verséa implemented SparkLayer into a standalone B2B Shopify store and were able to enable a brand new B2B channel to accelerate their growth. With SparkLayer installed, this has now allowed:

SparkLayer + Asmodee

The results

With SparkLayer integrating seamlessly with Shopify, this has brought a number of other key improvements:

“Verséa couldn't be more thrilled with the transformation SparkLayer has brought to our B2B operations. The integration with Shopify was seamless, revolutionizing not just our order processing but also enhancing our customer experience manifold. The ease of implementation and intuitive use of their platform have been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner in our business's evolution." ~ Colby Fox, Verséa Health, Inc

Explore more

To learn more about Verséa, their product range, and the story of their brand, visit their website.

To see how SparkLayer works with Shopify, you can explore via the links below:

Chris Mattingly

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
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