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Grow your sales and simplify your B2B operations.

Are you ready to revolutionize the way your B2B customers order from you, from just $49 per month?

  • Use your existing website for your B2B customers
  • Let your customers place and manage orders online
  • Rapid setup, get up and running in days (or less!)
  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!
Teapigs

SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US.

Reece Downey,

Head of eCommerce, teapigs
Living Proof

Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and SparkLayer has reduced the opportunity for error.

Sarah Sorrentino,

Sales Operations, Living Proof
Asmodee

Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers.

Sophie Redgell

eCommerce Manager, Asmodee
Fresh Clean Tees

The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. HIGHLY recommend.

Dan Silverman

Fresh Clean Tees
Safestyle

SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier!

Tim Lewis,

CEO & Founder, SafeStyle

Trusted by 2,000+ brands from startups to enterprise.

Mesauda

🚀 Let's begin your B2B transformation.

Book a live product demo with expert Q&A. We'll go through your current challenges, how we've helped brands like you, and run through some of SparkLayer's features relevant to you.

Alex Weston

We'll get back to you within 4 hours (typically sooner!) to arrange a good time to speak. Alex Weston, Sales Director

Not quite ready for a chat? Try our interactive demo instead.
 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store

SparkLayer is a B2B eCommerce Platform.

Transform your online wholesale business.
Save time and grow.

Leave manual processes behind and start automating your B2B. SparkLayer integrates with your existing website and lets your B2B customers and sales team manage wholesale orders online.

How SparkLayer works 90 second video
Start Free Trial → Book a Demo
Try it free for 14 days. Plans start from $49 per month. Cancel anytime. SparkLayer Rated 5 on Shopify App Store
SparkLayer Frontend SparkLayer Frontend SparkLayer Frontend SparkLayer Frontend SparkLayer Frontend SparkLayer Frontend

Join 2,000+ brands, distributors, and manufacturers trusting SparkLayer to grow their B2B operation.

Wrap Magazine Kenro Sea to Summit Planted Asmodee Living Proof Spongelle Snurk Cubitts UNRL clothing Darts Corner Green & Wilds Rave Coffee Fable England Greenover Sports Wrap Magazine
Eco Flow Popee Slumber Pod Twillory Relais & Chateaux Bewleys Mesauda Robert Welch Fresh Clean Tees teapigs Lezyne Nkuku Slumber Pod Miura Golf 2 Dudes

How teapigs increased B2B order values by 33%

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How Lezyne tripled their online B2B customers

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How SafeStyle automated their B2B operation

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How Bewleys doubled their online B2B revenue

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How Robert Welch consolidated their B2B

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How Good George empowered their sales team

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Sports
Powering brands like Lezyne
Pets & Animals
Powering brands like Green & Wilds
Home & Garden
Powering brands like Nkuku
Apparel
Powering brands like Fresh Clean Tees
Beauty
Powering brands like Mesauda
Fashion
Powering brands like Cubitts
Haircare
Powering brands like Living Proof
Food & Drink
Powering brands like teapigs
Fitness
Powering brands like UNRL
Toys & Hobbies
Powering brands like Asmodee
Wellbeing
Powering brands like JS Health
Skincare
Powering brands like Two Dudes
Distribution
Powering brands like Sea to Summit
Workwear
Powering brands like SafeStyle
Hospitality
Powering brands like Relais & Chateaux
Medical
Powering brands like Versea
Outdoors
Powering brands like Firepot
Electricals
Powering brands like E3D
Packaging
Powering brands like Takeaware
Automotive
Powering brands like Cosmo Connected

The B2B features you need. All ready to go.

SparkLayer product pages
SparkLayer frontend demo
SparkLayer frontend demo
SparkLayer frontend demo

Wholesale functionality at your fingertips.

Say goodbye to manual processes! Our fully branded frontend interface creates a familiar, seamless buying experience for your customers, giving them complete control over their B2B ordering. Just add our special widgets to your website and you're good to go!

  • Combine DTC & B2B easily on your store
  • Quick-ordering and checkout
  • A feature-rich My Account area
  • Order history and order tracking
  • B2B teams with "company users"
  • B2B payment methods (e.g. Pay by Net terms)
  • B2B shipping rules
  • Shopping lists for quick re-ordering
  • Credit limits and account balances
  • Pre-orders and backorders
And 100+ more features
SparkLayer Quoting Engine

Turn your B2B quotes into orders.

Currently managing Request for Quotes (RFQs) manually? Is the process slowing you down? SparkLayer's Quoting Engine enables an end-to-end "quote to order" experience on your existing website. Everything you need, all in a single solution.

See it in action
  • Allow B2B customers to build quotes
  • Notify your sales team of new quotes
  • Modify quotes on the fly with live edits
  • Negotiate quotes with our built-in messenger
  • Download quotes and invoices as PDFs
  • Setup workflows to automate quote approvals
  • Quickly re-order from completed quotes
  • ... and much more!
Learn more about Quoting
Powered by SparkLayer Analytics

B2B Analytics. Reinvented.

Access crucial commercial and operational analytics to power your B2B growth. Establish key metrics, set custom date ranges, and filter at a product and individual Sales Agent level. With actionable recommendations bespoke to your business, speed up your scalability with SparkLayer Analytics.

See it in action
  • B2B customer tracking
  • Key business insights
  • Data-driven recommendations
  • Product-level profit reporting
  • Sales Agent performance data
  • Commission calculator support
  • Custom data ranges & filters
  • B2B customer LTV & CAC
  • ... and much more!
Learn more about Analytics
SparkLayer product pages

Empower your sales team.

Tired of juggling phone orders and endless email threads from customers wanting to place orders? SparkLayer's Sales Agent tool puts you in the driver's seat, letting you manage your B2B customer accounts online and saving you precious time.

See it in action
  • View and manage orders on behalf of customers
  • Add products to an order and checkout
  • Quickly re-order on behalf of a customer
  • Place orders over the phone
  • Pick up and complete abandoned carts
  • Specify which customers Sales Agents can access
  • Report on Sales Agent activity
  • Fully integrates with your existing store
Learn more about Sales Agent Ordering
SparkLayer product pages

Complex pricing, simplified.

With our B2B Pricing Engine, you're in complete control - set automatic or fully custom pricing rules, order limits, discounts, support for multiple currencies, and you can even connect to your back-office or ERP. Take your B2B business to the next level…

  • Customer-specific B2B price lists
  • Customer-specific discounts, e.g. 10% off first order
  • Automated pricing rules, e.g. 50% off retail
  • Minimum and maximum order rules
  • Tiered volume pricing (e.g. buy 3, save 10%)
  • Pack sizing (e.g. units of 3, 6, 12)
  • Tiered pricing support
  • Pre-ordering support
  • ... and much more!
Learn more about pricing
SparkLayer product pages

Connect to your source of truth.

SparkLayer seamlessly integrates with your existing eCommerce platform and tools, so you can keep the workflows you're already using and add SparkLayer's advanced functionality on top. With the option to even build custom integrations via our API, you'll have everything you need to streamline, automate, and scale your B2B business faster than ever before.

  • Works with your existing integrations
  • Save time with our powerful B2B data import tools
  • Works with major systems such as Brightpearl, Patchworks, Unleashed, and Linnworks
  • Build more custom experiences with our API
  • Safe and secure with an industry leading infrastructure
  • Full technical support with our Enterprise plan
See how SparkLayer connects

The fast & easy way to enable B2B eCommerce.

Take a quick look and see how seamlessly SparkLayer's features can integrate into your existing website.

Shopify Wix WooCommerce BigCommerce Brightpearl Cin7 Core Unleashed Custom
Connect your systems

Keep the systems you already use.

SparkLayer can seamlessly integrate with your existing website and backend systems (e.g. ERP or CRM). There's no need to spend time building custom integrations or workarounds that are difficult to maintain. It all just works!

  • Your B2B Data

    SparkLayer connects to your wholesale data, including customer-specific price lists and ordering rules.

  • SparkLayer

    SparkLayer stores this data and automatically syncs it with your eCommerce website.

  • Your Store

    SparkLayer replaces specific elements of your wholesale site with ready-made frontend widgets.

See available integrations

Customer success stories.

See how fast-growing brands use SparkLayer to grow and automate their B2B businesses.

Haircare United States
Living Proof

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

Read Customer Story
Food & Drink United Kingdom
teapigs

30% increase in B2B average order value since going live

"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."

Read Customer Story
Entertainment United Kingdom
Asmodee

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

Read Customer Story
Sports & Recreation Australia
Sea to Summit

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Read Customer Story
Fashion United Kingdom
Cubitts

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Read Customer Story
Homeware United Kingdom
Nkuku

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

Read Customer Story
Food & Drink United Kingdom
Rave Coffee

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

Read Customer Story
Homeware Holland
SNURK

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Read Customer Story
Homeware United Kingdom
Robert Welch

Consolidating and automating DTC & B2B operations

"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"

Read Customer Story
Technology United States
Gentec

4x faster processes and 75% less manual work

"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."

Read Customer Story
Fashion United States
Twillory

Saving hours per week - Twillory's tale of wholesale success

"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."

Read Customer Story
Food & Drink Ireland
Bewleys

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Read Customer Story
Pharmaceutical Germany
Apo Group

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

Read Customer Story
Sports & Recreation United Kingdom
Watersports World

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

Read Customer Story
Food & Drink United Kingdom
Firepot

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."

Read Customer Story
Sports USA
Veia

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Read Customer Story
Homeware United Kingdom
34 St John

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

Read Customer Story
Workwear Australia
SafeStyle

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

Read Customer Story
Homeware USA
Ennis Fabrics

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

Read Customer Story
Fashion USA
Fresh Clean Tees

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

Read Customer Story
Packaging Holland
Takeaware

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Read Customer Story
Sports & Outdoors USA
Lezyne

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Read Customer Story
Footwear Australia
Ergonx

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

Read Customer Story
Food & Drink New Zealand
Good George Brewing

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

Read Customer Story
Healthcare United States
Versea

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

Read Customer Story
Beauty & Cosmetics Canada
Divine Essence

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

Read Customer Story
Signage New Zealand
George & Willy

From manual to magical: transforming the B2B process

"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."

Read Customer Story
Technology France
Cosmo Connected

Helping power Cosmo Connected's wholesale expansion

"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."

Read Customer Story
See more customer stories

Latest news & B2B insights.

Reaching the summit of success - multi-country, multi-store B2B sales with Sea to Summit
Customer Success

Reaching the summit of success - multi-country, multi-store B2B sales with Sea to Summit

Mar 27th, 2025

Sea to Summit, having already established successful B2B operations in Australia and Europe, sought to elevate their wholesale experience by modernising their digital infrastructure. The goal was clear - streamline operations for their team, enhance the purchasing experience for their network of outdoor retailers, and continue scaling their wholesale business.

See all news & insights

Questions & Answers.

ℹ️  General

What can I do with SparkLayer?

SparkLayer gives you an easy way to enable B2B (wholesale) on your existing website. You don't need to create a new store or spend time and money trying to customise your B2B experience. SparkLayer does all this for you and, once you're set up, you'll be able to:

- Enable custom pricing for your B2B customers
- Give your B2B customers a self-service ordering experience
- Accept B2B payments, such as "net payments" and "payment on account"
- Allow your sales team (sales reps) to place orders on behalf of B2B customers
- Configure more advanced pricing rules, such as pack sizing and quantity price price-breaks
- Enable rapid re-ordering, making it easy for your customers to repeat order
- Allow your B2B customers to save shopping lists
- Configure pre-ordering and back-ordering rules
- Allow your B2B customers to create company teams

And so much more! SparkLayer has over 100 B2B features right out of the box. Plus our team can get everything set up for you with our free onboarding service.

Do you offer a free trial?

Yes, we offer a 14-day trial period to test the features of SparkLayer. The free trial starts when you've installed SparkLayer on your eCommerce platform (e.g. Shopify). If you need your trial extended, please contact us.

Do you have a demo store to test SparkLayer?

Yes! We've a variety of demo stores where you can test the feature-set of SparkLayer. Learn more

How do I sign up to SparkLayer?

To get started, you can sign up for a free 14-day trial here. Alternatively, you can book a demo and we can run through how SparkLayer works.

Which eCommerce platforms and systems does SparkLayer integrate with?

SparkLayer works out of the box with Shopify, Wix, and BigCommerce and can be set up in a matter of hours.

If you're not using these platforms already, it's also possible to integrate with ANY website using SparkLayer Ignite, our B2B Commerce Framework.

Can I use SparkLayer with a custom eCommerce platform?

Yes! It's also possible to integrate SparkLayer with ANY website using SparkLayer Ignite, our B2B Commerce Framework.

How does SparkLayer compare to other B2B solutions?

A good question! There are many B2B solutions on the market and each offer a variety of benefits that may suit specific use-cases or customer types. Beyond functionality and features, there is one major benefit of SparkLayer that makes it compelling - you get to use your existing website and SparkLayer simply 'layers' on top (hence the name, SparkLayer!). Many other solutions are built as 'web portals' meaning customers have to use an entirely separate website. Whilst this may be useful, if you already have an existing website (e.g. for your DTC retail customers) or you use an eCommerce platform you're already familiar with, you'll need to manage multiple systems and tools which can add operational complexity.

We'd be happy to discuss this in more detail!

What support do you have and where are you based?

Our head office is located in the beautiful English city of Bath and our team is all based in close proximity. You can learn more about our story here! Since we're UK based, we typically operate our support on UK timezones (Monday to Friday, 8am to 6pm GMT) however we are able to accommodate specific requests should you require assistance outside of these hours. Please speak to our team and we'll be happy to advise.

For customers subscribed to our Enterprise plan, you'll get access to our 24/7 Support SLA and you can learn more here.

See all questions & answers
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