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SparkLayer launches new B2B Quoting Engine, transforming the way businesses manage quotes and wholesale relationships

Chris Mattingly, Co-Founder

April 15, 2025
Product Updates
SparkLayer launches new B2B Quoting Engine, transforming the way businesses manage quotes and wholesale relationships

At SparkLayer, we’ve always believed in simplifying the complexities of B2B eCommerce, empowering brands to manage their operations with ease and efficiency.

Today, we’re excited to unveil our latest innovation - the SparkLayer Quoting Engine - which enhances how your Sales team and B2B customers interact throughout the quoting process.

The Evolution of B2B Quoting

When it comes to B2B eCommerce transactions, the quoting process is often a cumbersome hurdle. Managing Requests for Quotes (RFQs) manually can lead to delays, miscommunication, and lost opportunities.

We’ve gathered enough feedback from our 2,000+ customer base to understand the challenges that B2B sales negotiations can bring - and we knew it was time for a change.

With the launch of the SparkLayer Quoting Engine, we‘re introducing a unified solution that streamlines the entire wholesale quote-to-order process - directly from your existing online store.

Wondering how to negotiate wholesale prices and simplify quoting for both Sales teams and customers alike? Let’s dive in!

What’s possible with SparkLayer’s wholesale quoting tool?

The SparkLayer Quoting Engine empowers you to handle quotes more effectively, allowing you to convert quotes into completed orders faster than ever.

Here's how it works:

Here are some of the standout features we’ve built with B2B brands in mind:

Customer-driven quote submission

Your B2B customers can now easily build their orders and request them as quotes in a matter of clicks. With the ability to add product customisations, upload relevant files (like PDFs), and even save shopping lists for future reference, requesting a wholesale quote has never been more user-friendly.

Seamless Sales team reviews

As soon as a new B2B quote is requested, your Sales team is notified. SparkLayer’s Quoting Engine automates this process, meaning fewer manual tasks to keep on top of! Your SparkLayer Sales Agents can review quotes and make modifications (like adding free samples or applying discounts) on the fly.

Centralised communication

Our built-in ‘conversation timeline’ feature keeps all communication regarding your B2B quotes in one place, allowing both your Sales team and wholesale customers to track discussions and edits effortlessly. Your B2B buyers will appreciate having full visibility into their quote status, making collaboration more straightforward and enjoyable for everyone involved. Your Sales team can add internal-only notes and set up customised email templates to notify customers when actions have been completed.

Relationship- and loyalty-building features

Thanks to our timeline tool, you’re able to build a stronger relationship with your buyers. The ability to process quotes is great for negotiating wholesale prices but also allows your Sales team to connect with buyers in a new way. This personalised approach ensures end customer satisfaction and builds both trust and loyalty. Your buyers will feel looked after, well-attended to, and have increased control and visibility of their orders - win-win!

Quick conversion to orders

Once your customer approves their quote, it seamlessly converts into a completed order that is ready for processing. With just a click, customers can approve their quotes, download their SparkLayer invoices, and track their orders - just like with any other transaction on your website.

Unifying your quoting process

The introduction of the SparkLayer Quoting Engine represents our ongoing commitment to improving the B2B eCommerce experience. By unifying the wholesale quoting process, we’re reducing the friction that often accompanies B2B transactions, allowing businesses to respond to customer needs faster and more efficiently.

For your Sales team, this means greater empowerment and efficiency, reducing the time spent on manual tasks and allowing more focus on what truly matters - building relationships and closing deals. For your wholesale customers, it means a simpler, more transparent process that enhances their overall experience with your brand.

Roundup

Are you ready to transform how you manage your quoting process? The SparkLayer Quoting Engine works seamlessly with Shopify, Wix, and BigCommerce. We invite you to start a free trial today or book a demo with our team to see firsthand how this powerful tool can elevate your B2B operations.

Let’s work together to improve the way you handle B2B quoting!

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Chris Mattingly

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
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