Over the years, we've worked on many B2B eCommerce implementations. From fully custom builds using bespoke eCommerce platforms, to using third-party platforms and coming up with inventive ways to work around their limitations.
Ultimately we learned B2B merchants were just looking to solve one overarching problem; to provide an on-brand experience that makes it easy for wholesale customers to purchase products at the prices they've been promised. That's it. Make it easy.
Too often we've seen B2B solutions over-engineered with features and functions that aren't necessary, convoluted and complicated purchasing processes that put customers off, or systems that don't talk to each other and require inefficient duplication of effort.
SparkLayer was created to come up with a simple and elegant way to solve this and, importantly, to let B2B merchants use the systems they already have in place.
Our goal is to make B2B eCommerce more accessible for merchants, allowing them to keep their wholesale customers engaged and coming back!