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Join 1,500+ brands using us to grow their online B2B.

Are you ready to revolutionize the way your wholesale customers order from you, from just $49 per month?

  • Use your existing website for your B2B customers
  • Let your customers place and manage orders online
  • Rapid setup, get up and running in days (or less!)
  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!

Trusted by 1,500+ brands including


🚀 Let's begin your B2B transformation.

In your live demo, we'll go through your current B2B challenges, how we've helped brands like you, and run through some of SparkLayer's main features relevant to you.

Alex Weston

We'll get back to you within 4 hours (typically sooner!) to arrange a good time to speak. Alex Weston, Sales Director

You can also email us at
Rated 5 Stars on the Shopify App Store

We exist to make B2B eCommerce simpler.

Bath, England

Our story.

👋 We're SparkLayer, we build eCommerce software that helps brands grow their B2B business.

SparkLayer was founded in early 2021 by long-standing eCommerce veterans, Chris Mattingly and Rhys Laval. Having both worked in eCommerce software development for many years, we started to notice a growing problem within the landscape of B2B eCommerce: there was just too much complexity.

There was complexity in how B2B solutions were engineered with features and functions that didn’t seem necessary; complexity in disparate systems that didn’t talk to one another or often required inefficient duplication of effort; and complexity in the customer experience with complicated purchasing processes that put customers off.

We also began to understand that many leading global eCommerce platforms had brilliant B2C offerings, but those for B2B brands seemed to play second-fiddle; and so SparkLayer was born!

In our many years of working with eCommerce technology, ultimately we learned B2B brands were just looking to solve one overarching problem for their own customers; to provide an on-brand experience that makes it easy for them to purchase products on the pricing terms they've been promised. That's it. Make it easy!

Our approach with our customers is to distill the complexities of B2B eCommerce and to help them find solutions faster. Whether that's unlocking the ability to allow B2B pricing and B2B ordering on their website, or to help find ways to make their business-critical systems talk to one another. Our exposure to such a wide range of customers and unique B2B challenges puts us in a strong position to give customers the tools and advice they need to automate and scale their B2B eCommerce operation faster.

Learn how SparkLayer works

Our team.

Known for its sweeping and elegant Georgian architecture (and famous residents such as Jane Austen), our team is based in the beautiful city of Bath in the South West of England. Led by Chris and Rhys, our rapidly growiing team is focused on ensuring we deliver the best possible solution for our customers. This means we regularly release updates and plan ahead with our quarterly roadmap. We’re just a message away if you wanted to reach out!

Chris Mattingly

Chris Mattingly

Co-founder, CEO

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
Rhys Laval

Rhys Laval

Co-founder, CTO

Rhys possesses extensive experience in eCommerce and SaaS-based products, including leading fast and agile teams implementing high-level software architecture. He holds a BSc Hons in Computer Science from the University of West of England. Outside of work, Rhys enjoys outdoor activities such as climbing, urban exploration, hiking, and traveling, in addition to taking care of his feline companion at home!

Our values.

What drives and sparks us every day here at SparkLayer?

  • S


    We believe in keeping it simple. Our approach aims to strip away complexity, offering clear and concise solutions that ultimately make life easier.

  • P


    At our core are people: our team, our partners, and our customers. We believe in collaboration, shared knowledge, and building relationships that drive shared-success.

  • A


    Flexibility is our strength. We swiftly adapt to new challenges and opportunities, ensuring we're always delivering fresh, forward-thinking ideas and solutions.

  • R


    We're in the business of making waves. Challenging the norm is our norm, as we strive to lead and redefine what's possible.

  • K


    Our pursuit of continuous improvement is at the heart of our philosophy. We're constantly evolving and fine-tuning our approach, allowing us to continue to deliver excellence.

Our investors.

Our investors and advisors comprise a carefully selected group of individuals and companies that are experts in their respective fields.

Fuel Ventures

Fuel Ventures

Early stage fund

Founded by Mark Pearson
Fuel Ventures is one of the most active early and growth stage investors in the UK, working with leading fast growth technology businesses. Fuel Ventures invest in the most ambitious entrepreneurs in the sectors covering globally scalable marketplaces, platforms and software (SaaS). They invest in companies at an early stage and work closely with the founders providing hands-on support and a collaborative ecosystem.


Early stage fund

Founded by Andrew Gluck
irrvrntVC is an early-stage fund with a strong focus on AdTech, Ecomm Enablement, Vertical SaaS, and Marketplaces. They make investments into relentless founders who demonstrate strong founder-market fit building within large and growing markets. Their commitment to investing early has been exemplified by leading the preseed rounds of companies such as OpenAds and Revenue Roll, and the seed round of Split.
Neil Kuschel

Neil Kuschel

Non-exec Director

Former CEO Global-e Europe
Neil is an experienced eCommerce technology specialist, Board Advisor, Investor, and Non-exec Director who has helped UK and European brands enhance their cross-border DTC and B2B experience. As the former European CEO for Global-e, he grew the business from 64 to 1000 retailers, processing $2.4bn in cross-border sales. He is also a Non-exec Director at Patchworks and Cross-Border Advisor for IMRG. Neil holds a BA in Economics from the University of Sheffield and enjoys skiing, rugby, and golf.
Adii Pienaar

Adii Pienaar

Investor & Board Advisor

Founder, WooCommerce
Adii is a technology entrepreneur who has founded and sold two global businesses. In 2007, Adii founded WooThemes & WooCommerce before it was acquired by Automattic and then went onto found Conversio, acquired by Campaign Monitor in 2019. Adii is currently CEO of Cogsy, a demand planning tool for fast growing brands. He's also a published author and enjoys running, collecting wine, and supporting Manchester United. Adii lives with his family in the Cape Town winelands.
Dave Wiltshire

David Wiltshire

Investor & Board Advisor

Founder, Patchworks
David is an eCommerce expert, a seasoned software and agency CEO, Founder, Board Advisor & Investor. A creative entrepreneur with a design background, David founded and pioneered Patchworks, the world's first cloud middleware for ecommerce, ERP, and WMS/3PL integrations. His company has since served high-volume brands like Huel, Gymshark, Lounge, Castore and Mercedes F1. In his spare time, David enjoys playing tennis, golf & football.
Trayl Wallace

Trayl Wallace

Investor & Board Advisor

Co-Founder, Sci-MX Nutrition
Trayl is an entrepreneur, Investor, Board Advisor and early pioneer of the UK sports nutrition industry. He co-founded Sci-MX Nutrition in 2007 and built the brand into a global player sold in over 40 countries via both traditional retail distribution as well as eCommerce channels. Under his leadership as CEO, Sci-MX was acquired in 2015, and he has since advised a range of brands in the B2B & DTC space. Trayl enjoys water-sports, the outdoors and keeping fit.
Patrick de Laive

Patrick de Laive

Investor & Board Advisor

Founder, The Next Web
Patrick founded TNW, Europe’s largest tech media outlet, now owned by the Financial Times. He’s a curious and creative entrepreneur and scaleup advisor who loves digital scalable businesses. Patrick lives in the Netherlands with his wife and 2 young kids. Patrick is a global connector and has an extensive global network in the tech world.

Press Resources.

For any press or media enquires, please contact If you'd like to use the SparkLayer logo, you can download high resolution versions below.

About SparkLayer: SparkLayer is an eCommerce platform that enables brands to rapidly scale and grow their B2B operation. It works alongside their existing online store, enabling a powerful self-service portal for B2B customers to place orders, manage their account, and much more. Under the hood is a technical feature-set that also allows brands to connect to their mission-critical systems (such as an ERP or CRM) allowing automation of their processes. SparkLayer enables this in one complete solution, helping brands achieve their ambitious B2B goals.