The complete Shopify B2B solution built for brands who are serious about wholesale.

Home & Garden

Apparel

Beauty

Fashion

Haircare

Food & Beverage

Fitness

Toys & Hobbies

Wellbeing

Skincare

Distribution

Workwear

Hospitality

Medical

Outdoors

Electricals

Packaging

Automotive

Pets & Animals

The B2B features you need. All ready to go.

Sales Agents Empower your team
Experience Make ordering easy
Quoting Convert orders faster
Powerful pricing Tailor to your needs
Integrate Connect your systems
Analytics Unlock your growth

Product Pages
Cart & Checkout
Account Area

Wholesale functionality at your fingertips. Finally say goodbye to manual processes!

Our fully branded frontend interface creates a familiar, seamless buying experience for your customers, giving them complete control over their B2B ordering.

Combine DTC & B2B easily on your store
Quick-ordering & checkout
A feature-rich My Account area
Order history & order tracking
B2B payment methods (e.g. Pay by Net terms)
Forms to easily onboard B2B customers
B2B shipping rules
Shopping lists for quick re-ordering
Build orders by uploading files & emails AI powered
Credit limits & account balances
Quotes, pre-orders & backorders

And 100+ more features

Let customers request, negotiate, and accept quotes without email chains.

Currently managing Request for Quotes (RFQs) manually? Is the process slowing you down? SparkLayer's Quoting Engine enables an end-to-end "quote to order" experience on your existing website. Everything you need, all in a single solution.

See it in action

Allow B2B customers to build quotes
Notify your sales team of new quotes
Modify quotes on the fly with live edits
Negotiate quotes with our built-in messenger
Download quotes and invoices as PDFs
Setup workflows to automate quote approvals
Quickly re-order from completed quotes
... and much more!

Learn more about Quoting

Powered by SparkLayer Analytics

Track your best B2B customers, increase order size, and spot sales trends.

Access crucial commercial and operational analytics to power your B2B growth. Establish key metrics, set custom date ranges, and filter at a product and individual Sales Agent level. With actionable recommendations bespoke to your business, speed up your scalability with SparkLayer Analytics.

See it in action

B2B customer tracking
Key business insights
Data-driven recommendations
Product-level profit reporting
Sales Agent performance data
Commission calculator support
Custom data ranges & filters
B2B customer LTV & CAC
... and much more!

Learn more about Analytics

Your sales team can build orders, manage accounts, and speed up conversions.

Tired of juggling phone orders and endless email threads from customers wanting to place orders? SparkLayer's Sales Agent tool puts you in the driver's seat, letting you manage your B2B customer accounts online and saving you precious time.

See it in action

View and manage orders on behalf of customers
Add products to an order and checkout
Quickly re-order on behalf of a customer
Pick up and complete abandoned carts
Specify which customers Sales Agents can access
Report on Sales Agent activity
Manage all communications centrally

Learn more about Sales Agent Ordering

Unlimited price lists. Assign tailored price lists by customer type or market.

With our B2B Pricing Engine, you're in complete control - set automatic or fully custom pricing rules, order limits, discounts, support for multiple currencies, and you can even connect to your back-office or ERP. Take your B2B business to the next level…

Customer-specific B2B price lists
Customer-specific discounts, e.g. 10% off first order
Automated pricing rules, e.g. 50% off retail
Minimum and maximum order rules
Tiered volume pricing (e.g. buy 3, save 10%)
Pack sizing (e.g. units of 3, 6, 12)
Tiered pricing support
Pre-ordering support
... and much more!

Learn more about pricing

Connect to your source of truth.

SparkLayer seamlessly integrates with your existing eCommerce platform and tools, so you can keep the workflows you're already using and add SparkLayer's advanced functionality on top. With the option to even build custom integrations via our API, you'll have everything you need to streamline, automate, and scale your B2B business faster than ever before.

Works with your existing integrations
Save time with our powerful B2B data import tools
Works with major systems such as Brightpearl, Patchworks, Unleashed, and Linnworks
Connect with your accountancy platforms such as Xero & Quickbooks
Build more custom experiences with our API
Safe and secure with an industry leading infrastructure
Full technical support with our Enterprise plan

See how SparkLayer connects

Try the interactive demo.

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Built for brands who've outgrown the basics.

Shopify B2B is a fine starting point. But when you need multiple price lists, self-serve and rep-supported ordering, and a proper quoting workflow — it's not enough.

You might recognise this:

Turning away wholesale enquiries because manual processes can't keep up
Running B2B on spreadsheets and email — and knowing it won't scale
Already on Shopify, but the native B2B tools have hit their ceiling

The common thread: real B2B demand that's growing, and a setup that can't grow with it. SparkLayer is built specifically for the way wholesale actually works.

Customer success stories.

See how fast-growing brands use SparkLayer to grow and automate their B2B businesses.

Haircare United States

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

30% increase in B2B average order value since going live

"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."

Entertainment United Kingdom

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

Sports & Recreation Australia

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Food & Drink United States

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

Fashion United Kingdom

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Homeware United Kingdom

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

Food & Drink United States

900% B2B growth and 175% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

Sports & Recreation United States

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

Food & Drink Germany

From cafés to clicks - a seamless shift to B2B online ordering

"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"

Personal Care United Kingdom

Self-serve, scalable, and seamless B2B.

"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."

Home & Garden United Kingdom

Horti House’s journey to scalable success.

"It’s been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if they’re just doing their shopping, so SparkLayer has been invaluable here. We’ve been using the Sales Agent tool since day one."

Sports & Recreation Australia

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

Industrial United States

Building a scalable B2B channel for Schneider Electric

"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasn’t built for it. Now, with SparkLayer and Latech, we’ve got a platform that’s simple, scalable, and easy to manage."

Homeware Holland

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Homeware United Kingdom

Consolidating and automating DTC & B2B operations

"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"

Industrial United Kingdom

Driving 139% revenue growth in just 12 months

"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"

Technology United States

4x faster processes and 75% less manual work

"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."

Fashion Denmark

From manual wholesale orders to 73% AOV growth

"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."

Fashion United States

Saving hours per week - Twillory's tale of wholesale success

"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."

Food & Drink Ireland

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Pharmaceutical Germany

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

Sports & Recreation United Kingdom

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."

Sports USA

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Homeware United Kingdom

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

Workwear Australia

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

Homeware USA

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

Fashion USA

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

Packaging Holland

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Sports & Outdoors USA

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Footwear Australia

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

Food & Drink New Zealand

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

Healthcare United States

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

Beauty & Cosmetics Canada

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

Signage New Zealand

From manual to magical: transforming the B2B process

"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."

Technology France

Helping power Cosmo Connected's wholesale expansion

"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."