B2B Catalog Management: How to Control Wholesale Product Visibility
Sep 15th, 2026Learn what B2B catalog management is, what makes an effective B2B catalog, and how to control product visibility and access for wholesale and retail buyers.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager
Give B2B customers a faster way to buy, give sales reps a better way to sell, and keep every order connected to the systems you already use. From customer-specific pricing and self-service ordering to quoting, account management and payments.
4.9 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
Trusted by more than 3,500 brands, distributors and manufacturers.
SparkLayer brings self-service ordering, sales rep tools and connected operations into one B2B experience. Customers buy more easily, your team spends less time on admin, and every order reaches the right systems.
XeroInvoice raised“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
Sales agent ordering
Sales agent ordering lets your sales reps sign in to your store as any customer they look after and place orders on that customer’s behalf. They can prepare for a conversation, open the account and order using its live prices, terms and buying history. At a desk, at the counter or on the road, everything they need is ready.
Open an account and build the order with the customer’s correct pricing, payment terms and ordering rules already applied.
Adjust the order during the conversation without relying on notes, emails or someone in the office to update it later.
Sales reps see the accounts they manage, the activity behind them and the opportunities that deserve attention next.
Start an order at the office and finish it with the customer. SparkLayer works across desktop, phone and tablet.
Manage pricing, catalogues, quotes, payments, sales-assisted ordering and accounting connections in one place. It is all built for B2B and supported by a team that understands how wholesale works.
Turn quote requests into confirmed orders without losing the conversation between inboxes, documents and systems.
Collect wholesale applications through a branded form, review them and give approved customers the right buying experience from day one.
Control exactly what each customer group can see and buy, from complete trade ranges to products or variants reserved for specific accounts.
Keep accounting information connected to the ordering experience, so your team and customers work from the same financial picture.
Add a self-service trade portal to your existing storefront, complete with customer-specific pricing, terms and order history.
Turn spreadsheets, PDFs and forwarded order emails into ready-to-review baskets, matched against your products and ordering rules.
Connect the systems that hold your customer groups, price lists, payment terms, pack sizes and ordering rules.
SparkLayer brings that data into the buying experience, keeps it in sync and sends completed orders to the right place.
Ready-made B2B components work within your existing storefront, so you do not need to build or maintain a separate trade website.
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Learn what B2B catalog management is, what makes an effective B2B catalog, and how to control product visibility and access for wholesale and retail buyers.
Learn how tiered pricing works on B2B ecommerce platforms, where price breaks go wrong, and how to build tiers buyers understand without sacrificing margin.
Choosing a B2B ecommerce platform? Compare trade pricing, ERP integration, total cost, and when a B2B layer makes more sense than a full platform.
SparkLayer gives you the core tools to run B2B ecommerce on your existing store. That includes customer-specific pricing and catalogues, payment terms, quick ordering, quoting, sales rep ordering, account management, order history, invoicing connections and more.
Yes. You can try SparkLayer free for 14 days. No credit card is required to get started. Contact our team if you need more time to complete your evaluation.
Yes. Explore the interactive demo or book a live session with our team to see how SparkLayer would work with your store, customers and pricing.
Create an account, connect your ecommerce platform and follow the guided setup. Our team provides free personalised onboarding to help you configure and launch SparkLayer.
SparkLayer works with Shopify, BigCommerce, WooCommerce, Adobe Commerce and Wix, along with a growing range of ERP, accounting and business systems. Explore our integrations to find your setup.
In many cases, yes. SparkLayer has an API-first architecture and can connect to custom ecommerce or back-office systems through SparkLayer Ignite. Talk to our team and we will help you assess the best approach.
SparkLayer adds a purpose-built B2B experience to the ecommerce setup you already have. That means you can offer advanced B2B ordering without replatforming or maintaining a separate trade store. See how SparkLayer compares.
SparkLayer is based in the UK and works with businesses around the world. Support is available through live chat and email, with personalised onboarding included to help you get set up. Enterprise customers can also choose a plan with a contractual 24/7 support SLA. Read our story.
SparkLayer works across Shopify plans and is designed for businesses that need a more complete B2B toolkit, including quoting, sales rep ordering, intelligent order capture, customer account tools and accounting integrations. SparkLayer also gives you a free way to start.
SparkLayer is built specifically around B2B buying and selling. Customers can order for themselves, sales teams can manage accounts and order on their behalf, and both experiences use the same products, pricing and connected systems.
Book a demo and see SparkLayer on your own store, or start free and take your first B2B order this week.
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