Shopify B2B on All Plans - What It Means for Wholesale Merchants
Apr 03rd, 2026Shopify has expanded native B2B to all plans. Here's a breakdown of what's included, what isn't, and what it means if you're running a serious wholesale operation.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 175% less admin. SparkLayer allowed us to grow our business to offer everything we wanted
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathWe'll send you a video tour of SparkLayer to your email.
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team
Join 3,000+ brands, distributors, and manufacturers trusting SparkLayer to grow their B2B operation.
Our fully branded frontend interface creates a familiar, seamless buying experience for your customers, giving them complete control over their B2B ordering.
Currently managing Request for Quotes (RFQs) manually? Is the process slowing you down? SparkLayer's Quoting Engine enables an end-to-end "quote to order" experience on your existing website. Everything you need, all in a single solution.
Access crucial commercial and operational analytics to power your B2B growth. Establish key metrics, set custom date ranges, and filter at a product and individual Sales Agent level. With actionable recommendations bespoke to your business, speed up your scalability with SparkLayer Analytics.
Tired of juggling phone orders and endless email threads from customers wanting to place orders? SparkLayer's Sales Agent tool puts you in the driver's seat, letting you manage your B2B customer accounts online and saving you precious time.
With our B2B Pricing Engine, you're in complete control - set automatic or fully custom pricing rules, order limits, discounts, support for multiple currencies, and you can even connect to your back-office or ERP. Take your B2B business to the next level…
SparkLayer seamlessly integrates with your existing eCommerce platform and tools, so you can keep the workflows you're already using and add SparkLayer's advanced functionality on top. With the option to even build custom integrations via our API, you'll have everything you need to streamline, automate, and scale your B2B business faster than ever before.
When buyers move from phone and email ordering to a self-service portal, something changes. They discover your full catalogue. They order more often. New lines get picked up. AOV goes up — not because you spent more on marketing, but because you removed the friction that was quietly suppressing what your existing buyers spent.
Your wholesale customers get a branded B2B portal that feels like part of your existing store. They log in, see their specific pricing, browse the full catalogue, and check out. No workaround. No second storefront. And for buyers who prefer to work the way they always have, SparkLayer reads their files and builds the cart automatically.
Replace phone orders, email threads, and manual admin with a system built for how B2B sales teams actually operate. Reps log in through the storefront, toggle between accounts, access customer-specific pricing, build carts, and complete orders on behalf of buyers. All of it in one place.
Take a quick look and see how seamlessly SparkLayer's features can integrate into your existing website.
All plans come with free onboarding and access to over 100 B2B-specific features, including:
SparkLayer can seamlessly integrate with your existing website and backend systems (e.g. ERP or CRM). There's no need to spend time building custom integrations or workarounds that are difficult to maintain. It all just works!
See how fast-growing brands use SparkLayer to grow and automate their B2B businesses.
Shopify has expanded native B2B to all plans. Here's a breakdown of what's included, what isn't, and what it means if you're running a serious wholesale operation.
We’ve launched native accounting integrations for SparkLayer - automatically create invoices, sync payment status, and give your B2B customers clearer visibility of what’s paid and what’s owed.
The Horti House began using SparkLayer after lockdown to power their new B2B horticulture wholesale business. Leveraging custom work with SparkLayer’s out-of-the-box toolset, the brand is firmly on the path to continued, scalable success.
SparkLayer gives you an easy way to enable B2B (wholesale) on your existing website. You don't need to create a new store or spend time and money trying to customise your B2B experience. SparkLayer does all this for you and, once you're set up, you'll be able to:
- Enable custom pricing for your B2B customers
- Give your B2B customers a self-service ordering experience
- Accept B2B payments, such as "net payments" and "payment on account"
- Allow your sales team (sales reps) to place orders on behalf of B2B customers
- Configure more advanced pricing rules, such as pack sizing and quantity price price-breaks
- Enable rapid re-ordering, making it easy for your customers to repeat order
- Allow your B2B customers to save shopping lists
- Configure pre-ordering and back-ordering rules
- Allow your B2B customers to create company teams
And so much more! SparkLayer has over 100 B2B features right out of the box. Plus our team can get everything set up for you with our free onboarding service.
Yes, we offer a 14-day trial period to test the features of SparkLayer. The free trial starts when you've installed SparkLayer on your eCommerce platform (e.g. Shopify). If you need your trial extended, please contact us.
Yes! We've a variety of demo stores where you can test the feature-set of SparkLayer. Learn more
To get started, you can sign up for a free 14-day trial here. Alternatively, you can book a demo and we can run through how SparkLayer works.
SparkLayer works out of the box with Shopify, Wix, and BigCommerce and can be set up in a matter of hours.
If you're not using these platforms already, it's also possible to integrate with ANY website using SparkLayer Ignite, our B2B Commerce Framework.
Yes! It's also possible to integrate SparkLayer with ANY website using SparkLayer Ignite, our B2B Commerce Framework.
A good question! There are many B2B solutions on the market and each offer a variety of benefits that may suit specific use-cases or customer types. Beyond functionality and features, there is one major benefit of SparkLayer that makes it compelling - you get to use your existing website and SparkLayer simply 'layers' on top (hence the name, SparkLayer!). Many other solutions are built as 'web portals' meaning customers have to use an entirely separate website. Whilst this may be useful, if you already have an existing website (e.g. for your DTC retail customers) or you use an eCommerce platform you're already familiar with, you'll need to manage multiple systems and tools which can add operational complexity.
We'd be happy to discuss this in more detail!
Our head office is located in the beautiful English city of Bath and our team is all based in close proximity. You can learn more about our story here! Since we're UK based, we typically operate our support on UK timezones (Monday to Friday, 8am to 6pm GMT) however we are able to accommodate specific requests should you require assistance outside of these hours. Please speak to our team and we'll be happy to advise.
For customers subscribed to our Enterprise plan, you'll get access to our 24/7 Support SLA and you can learn more here.
Shopify's announcement is good news for brands just starting out with very basic B2B. 3 catalogs, net terms, and company accounts are now accessible on every plan. Merchants who just need to get started with B2B no longer have to pay for Plus to do it.
But there's a gap between B2B being accessible and B2B being properly solved.
Shopify's native B2B doesn't have a quoting engine, on any plan. It doesn't have a Sales Rep Portal your team can use day-to-day (the admin backend isn't designed for salespeople). It doesn't have an AI cart that lets buyers email or upload orders. Its accounting integrations are built for DTC, not for the customer-assigned B2B order flows your finance team needs. And the staff account limits on standard plans make rep ordering impractical for any team larger than a handful of people.
SparkLayer is built for brands who have outgrown the basics, or who know from the start that they need more than Shopify's free tier will give them. Every feature we build, every person on our support team, every release on our roadmap is focused on one thing: making serious wholesale operations work properly.
If Shopify's native B2B covers what you need right now, SparkLayer's free plan gives you everything Shopify B2B includes — so there's nothing to lose by starting with it. And when you're ready to grow, upgrading unlocks the features serious wholesale operations actually depend on.
A few things that are genuinely hard to replicate.
The Sales Rep Portal is a full storefront interface — not an admin backend — that lets your reps toggle between customer accounts, build carts, access purchase history, and complete orders on behalf of buyers. No other B2B app on Shopify has built this properly.
The quoting engine is native — buyers request quotes, reps adjust pricing and communicate through a built-in messenger, confirmed quotes convert directly to orders. No email chains, no third-party tool, nothing that lives outside the platform.
The AI Intelligent Cart means buyers who prefer to work by email or spreadsheet don't have to change how they order. They forward a purchase order or attach a file — SparkLayer reads it and builds the cart. No manual re-keying.
And then there's the team. Every person on our support team works exclusively with B2B merchants. Every feature decision is evaluated through one lens: does this make wholesale operations better? Most platforms start DTC and add B2B later. SparkLayer was built to be B2B-first.