British design studio, Wrap, launch new B2B website on SparkLayer and Shopify

This month sees British design studio, Wrap, launch their new B2B store on SparkLayer and Shopify.

Wrap is a British design studio that celebrates the best in contemporary creativity, combining both a retail operation that sells an extensive range of beautifully designed products and a highly popular editorial, Wrap Magazine.

Their mission is especially unique, with every single sale helping support the independent artists they collaborate with to produce their product range.

The challenge

With growing demand from retailers wanting to stock their products, Wrap were after a solution that would allow them to quickly get up and running, be easy to customise, and have the toolset they needed to fully manage the operation in-house. The store also had to be well-designed and allow them to present their product range in the best possible light.

The solution

Shopify was the obvious solution as the eCommerce platform to use, and SparkLayer was selected on account of its suitability at meeting their specific B2B needs. Requirements included:

• Allowing custom pricing that could be varied based on who the customer was
• Pack sizing rules on account of most of their products needing to be purchased in packs of 6
• Offline payment methods that allow customers to place orders as 'Drafts orders' within Shopify
• Customisable design with an easy-to-use customer experience
• Currency support for UK and US based customers

Wrap also started their implementation using the new Shopify Dawn Online Store 2.0 theme which SparkLayer had adapted to be optimised for B2B.

See SparkLayer in action on Wrap

With their new Shopify and SparkLayer B2B store launched, Wrap now have a brand new sales channel that allows their wholesale customers to view their latest products, place orders, track their order status and much more!

Having looked at the various B2B options we chose to go with SparkLayer. It has all the functionality of what we need and the pricing is extremely competitive in comparison to existing wholesale platforms. Their team helped us integrate the app with a new Shopify account that we set up and walked us through all the stages of getting it to a full working version. - Elliot Kruszynski, Studio and Creative Assistant

To see their new website in action, visit the Wrap B2B store.

Explore more

To learn more about how SparkLayer works with Shopify, you can explore via the links below:

• Shopify & Shopify Plus
• SparkLayer features

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!