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How Robert Welch Designs automated their B2B operation with SparkLayer & Shopify

Chris Mattingly, Co-Founder

March 16, 2022
Customer Success
How Robert Welch Designs automated their B2B operation with SparkLayer & Shopify




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B2B setup

Standalone B2B store

For over 60 years, Robert Welch Designs has been designing cutlery, kitchenware, tableware and other unique products for the home and are synonymous with their iconic design and attention to detail.

This month sees them release their brand new B2B store, powered by Shopify and SparkLayer!

Robert Welch and SparkLayer

The challenge

With their B2C store recently migrated to Shopify Plus by UK Shopify agency blubolt, Robert Welch were looking to consolidate their retail and trade eCommerce operations all within Shopify, rather than run two separate platforms. Key to them was ensuring B2B data could be synchronised with their backend systems, whilst delivering a great customer experience similar to that of their B2C (retail) store.

Robert Welch and SparkLayer

The solution

Three solutions were central to delivering Robert Welch’s new B2B store. Shopify Plus as the foundation of their platform, Patchworks to ensure smooth data connectivity between their ERP (Khaos Control) and Shopify, and SparkLayer to connect to this B2B data and deliver the frontend B2B customer experience to allow their trade customers to place orders online. With this all in place, their new B2B store now allows:

Robert Welch and SparkLayer

With their new Shopify and SparkLayer B2B store launched, Robert Welch now have a more consolidated and feature-rich solution that sets strong foundations for their B2B channel to grow.

Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality! - Ed Smith, IT Director

To see their new website in action, visit the Robert Welch B2B store

Explore more

To learn more about how SparkLayer works with Shopify, you can explore via the links below:

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