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  • Use your existing website for your B2B customers
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  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!

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Espresso Gear see 25% increase in B2B sales since launching their new B2B store using SparkLayer

Chris Mattingly, Co-Founder

March 24, 2023
Customer Success
Espresso Gear see 25% increase in B2B sales since launching their new B2B store using SparkLayer


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B2B setup

Hybrid B2C & B2B

Espresso Gear made its first appearance in 1999 with the introduction and creation of coffee tools. Since then, they’ve broadened their portfolio to include other coffee related brands that are sold to both B2B and B2C customers globally. Espresso Gear likes to think differently and challenge the status quo, ensuring their customers have a brilliant and fun experience!


The challenge

Before the launch of Espresso Gear’s new B2B store, customers lacked awareness of their new products and inventory, resulting in them ordering the same products repeatedly. Ordering was also very manual, with no easy way to place orders online with a more automated experience.

The solution

Using their existing Shopify store. Espresso Gear rapidly implemented SparkLayer and opened it up to their B2B customers. Since the store's launch, customers now have the ability to place their own orders via a self-service portal, greatly minimising the risk of any human error and reducing manual labor. Along with these advantages, SparkLayer has provided several other benefits.


The results

With SparkLayer setup, Espresso Gear has benefited from almost a 25% increase in sales year on year and an uplift in average order value. The updated B2B store has empowered their customers with greater knowledge about their products, leading to an increase in larger and more varied orders. Operationally, there have been a range of key improvements:


“We’ve been really happy with the introduction of our B2B store, enabled by SparkLayer. It’s made not only our order processing much more fluid and convenient for our customers, but makes Espresso Gear a more professional company to work with. We aim to be flexible and think of how to make the customer’s buying journey more of an experience than a chore, which we’ve had great feedback about so far." ~ Fredrik Gorthon, Founder, Espresso Gear

Explore more

To learn more about Espresso Gear, their product range, and the story of their brand, visit their website.

To see how SparkLayer works with Shopify, you can explore via the links below:

Chris Mattingly

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
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