Guest Post by Linnworks
Georgia Leybourne, Chief Marketing Officer at Linnworks, shares her thoughts on omnichannel retail predictions for the year ahead, “I've seen first-hand the evolving landscape of omnichannel retail. Linnworks’ 2024 State of Commerce Ops Report underscores two key areas that will shape the future of this sector: operational agility and automation.”
Operational agility is no longer a nice-to-have, but a necessity. Retailers are grappling with the complexity of managing inventory and orders across various platforms and marketplaces. This is the biggest hurdle holding businesses back.
The solution lies in Connected CommerceOps - seamlessly integrating all operations to provide a unified view of the business. It empowers retailers to respond swiftly to market changes, maintain optimal inventory levels, and ensure seamless order fulfilment, thereby enhancing customer experience.
In addition, automation has emerged as a game-changer in the eCommerce landscape. Higher revenue eCommerce retailers are investing in automating tasks like order fulfilment and inventory synchronisation. This not only boosts efficiency but feeds into operational agility by streamlining processes and reducing manual errors.
However, it's not just large-scale retailers who need to embrace automation. To thrive in this competitive marketplace, smaller businesses too must leverage automation technologies. This can help them manage their resources more effectively, scale operations, and, ultimately, improve their bottom line.
As we navigate the future of omnichannel retail, operational agility and automation will be the twin engines driving growth and success. A commerce operations platform like Linnworks makes this possible, enabling eCommerce retailers to sync their inventory data across all channels, connect to new marketplaces with ease, and manage their entire eCommerce operation from a single, centralised platform.
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To find out more about Linnworks Connected CommerceOps, visit linnworks.com.