As 2024 draws to a close, we’re proud to look back on a year packed with some huge product updates at SparkLayer. From powerful new tools that streamline the B2B experience to long-awaited features inspired by customer feedback, this year has been all about empowering businesses to scale faster, save time, and reduce costs.
Whether you're a new customer or a seasoned SparkLayer user, our latest product updates have one goal: to make your B2B operations as seamless and efficient as possible.
Below, we’ve picked our top feature releases from each month. Dive in to see how SparkLayer has evolved in 2024!
🌟 January: Purchase history reports
We kicked off the year by introducing a powerful reporting tool within the My Account interface. B2B customers can now review their previous orders by time period and re-order products with just a few clicks. Whether it's by month, quarter, or week, this feature simplifies repeat ordering. Perfect for enhancing customer satisfaction and driving loyalty! Learn more
🛠️ February: Dashboard usability improvements
Our SparkLayer dashboard received a significant upgrade with new slide-out panels, making managing price lists and shipping settings even easier. This enhancement ensures our customers can fine-tune their B2B configurations more intuitively. 2024 has been focused on replicating B2C-style buying experiences and this was just the beginning… Learn more
👥 March: Company order approvals
We launched role-based permissions in our Company Users feature, allowing businesses to assign approval roles. Teams can now seamlessly collaborate on orders, ensuring only approved purchases proceed to checkout. This has proven to be a huge time-saver for Sales teams looking to streamline order processes and prevent lengthy email chains while removing room for error. Learn more
🎨 April: Product customisations
April brought with it the ability to add customised text to product orders via our JavaScript SDK. Ideal for businesses offering personalised products, this feature captures every unique detail at checkout. We’ve seen everything from custom text for t-shirts to cushions featuring pets’ names - perfect for seasonal ordering, company merch, and bulk ordering quirky gift items. Learn more
👥 May: Customer Group interface revamp
We revamped our Customer Group interface, simplifying the management of B2B customer rules. This update introduced "customer group inheritance", allowing merchants to easily view inherited rules within each segment. Merchants can quickly assign customer settings at a group level, like payment options, shipping choices, and min/ max order rules. Learn more
📂 June: File uploads at checkout
One of our most in-demand features went live in June - file uploads! Customers can now attach files (e.g., purchase orders) during checkout or at a product level, enhancing customisation and documentation. The feedback we’ve had has been brilliant, with many merchants using our custom file feature to offer personalised products via logo and photo uploads Learn more
🎉 July: The Discount Engine
Undoubtedly our most-requested feature of 2024, our new Discount Engine went live in July. This feature enables merchants to create order-level discounts, customer-specific discounts, coupon codes, and schedule promotions, offering unparalleled flexibility in B2B eCommerce. We’ve seen merchants using this to incentivise and reward customers, as well as run promotions and marketing campaigns. Learn more
📍 August: Line item tax support
We noticed an increase in wholesale merchants selling cross-vertical products which led to complications with their tax setup. In response, we introduced line item tax support, ensuring B2B customers see accurate tax calculations tailored to their orders - perfect for products with varying tax obligations! Learn more
📦 September: Stock display enhancements
We expanded our inventory visibility options, enabling B2B merchants to configure stock settings by customer group. This update allows brands to display stock statuses with or without specific counts, providing a tailored inventory experience. Merchants can manage ‘Low’, ‘Last’, and ‘Max’ stock display levels based on item availability counts, too. Learn more
📊 October: Product Matrix interface
Our new Product Matrix interface transforms product pages into intuitive tables, ideal for showcasing variants like size and colour. Wholesale customers can now add multiple variants to their orders simultaneously, streamlining the buying process and empowering self-service ordering. Stock levels are shown at a variant level, all in one place! Learn more
📧 November: Google Analytics integration
In November, we introduced seamless integration with Google Analytics (GA4) and Google Tag Manager (GTM), allowing merchants to track B2B-specific events like ‘add to cart’ and ‘purchase’. With wholesale becoming increasingly competitive, insights like these are invaluable - data-driven decisions just became even more accessible. Learn more
👀 December: Loading
They say good things come to those who wait, and what we’ve got planned for 2025 is no exception. The team’s been quietly building something game-changing, and we’re counting down the days until we can share it with you. Big things are coming - you can quote us on that…
Looking ahead
The past 12 months have been packed with exciting developments and your feedback has been instrumental in shaping our roadmap. We’re already hard at work on 2025’s releases and can’t wait to show you what’s next.
Here’s to another year of innovation and growth - stay tuned! 🎉