Background
nkuku are committed to curating conscious and ethical homeware. From local markets to a now-hybrid eCommerce offering, nkuku have been delivering high-quality, artisanal products for over 15 years. Staying true to the core values that started it all, nkuku boast B Corp certification and collaborate with a growing global network of artisans, cooperatives, and social enterprises.
The challenge
nkuku’s previous eCommerce platform struggled to meet their growing B2B needs, particularly in terms of managing complex pricing structures and customer segmentation. They needed the ability to set custom pricing and order rules for specific customer groups, a feature their existing platform lacked.
To support their ambitious growth plans, nkuku needed a scalable solution that integrated seamlessly with their bespoke ERP. However, many third-party platforms fell short, lacking the flexibility required to unify their systems. nkuku also needed a solution that could be implemented quickly and adopted easily by their team and end customers alike.
The solution
Through a referral from Brightpearl, nkuku discovered SparkLayer. Our solution enabled them to improve their pricing structure and wholesale customer management, including establishing minimum order quantities and custom basket thresholds. nkuku also created customer group rules for segmentation, including access to specific payment methods, creating a scalable framework for growth and automation.
By seamlessly integrating with nkuku’s Shopify storefront and custom-built ERP via our SDK, SparkLayer delivered a ‘plug-and-play’ solution that allowed them to formalise and scale their wholesale processes.
One standout feature, our Sales Agent tool, revolutionised how nkuku operate at trade shows and pop-up events. With access to customer accounts and the ability to place orders on behalf of clients, nkuku demonstrated the power of self-service, enhancing their B2B relationships in real-time.
The results
Speedy and streamlined change management within nkuku’s eCommerce team meant they were able to see benefits from early on. The straightforward UX of our software enabled strong adoption from their wholesale customers, too. With an intuitive interface that essentially mirrors their B2C site, the new B2B ordering process has been very well-received.
By providing access to our SDK, we’ve been able to support a straightforward, seamless integration to their existing, custom-built ERP. nkuku have benefited from the ongoing support from our team, too. “The Support team are great - very responsive! They feel like they’re a member of our team more than a third party”, Erica Dixon, Business Systems Lead.
SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku’s B2B growth plan. " ~ Erica Dixon, Business Systems Lead, nkuku
Explore more
To learn more about nkuku, their product range, and the story of their brand, visit their website.
To see how SparkLayer works with Shopify, you can explore via the links below: