Background
Created in 2013 in London with a mission to inspire a love of glasses, Cubitts rapidly found their way into the hearts of the nation - and beyond. Now selling globally, and across B2C and B2B, Cubitts have become the go-to for quality, stylish spectacles.
The challenge
With an extensive catalogue that includes multiple product variants, each offered in various colours and sizes, managing inventory and pricing had become a complex task for Cubitts.
In addition to their diverse product offerings, they faced the challenge of maintaining fixed, consistent pricing across different countries - unaffected by fluctuating exchange rates. Manual price updates were time-consuming and increased the risk of errors or inconsistencies. Cubitts needed to maintain a fixed price and required a way to manage this automatically rather than making manual updates in line with local conversion rate changes.
The solution
By implementing SparkLayer, Cubitts gained control over their complex pricing structure. Using multiple CSV price list uploads, Cubitts can now maintain consistent pricing across various markets without requiring constant adjustments. By setting up price lists for each country, they can ensure that exchange rate fluctuations won’t affect their fixed prices.
They’re also able to assign price lists on a customer group basis, making it easier to manage currencies and conversion rates in real time. By streamlining the CSV upload process, SparkLayer enabled Cubitts to efficiently manage their extensive lists without the need for repetitive manual updates, improving operational efficiency.
They’ve also hugely benefited from being able to maintain their existing Shopify platform while adding additional wholesale functionality. The integration has proven to be a huge time-saver, speeding up manual processes and streamlining their operations. Using the ‘B2B’ tag within Shopify ensures they only pull relevant customers through to their SparkLayer-optimised storefront. This control over who has access to specific pricing has been important during Cubitts’s new website launches.
The results
Since implementing SparkLayer, Cubitts has transformed their pricing management processes, saving time and improving operational efficiency. The control provided by SparkLayer’s order rules and pricing management features has allowed them to preserve stock for B2C customers while managing large-volume B2B orders.
The intuitive platform, real-time adjustments, and reliable support have given the Cubitts team confidence in scaling their business across multiple markets without compromising customer service.
SparkLayer’s order rules feature has been invaluable for Cubitts. With the ability to set minimum and maximum order quantities directly on price lists, Cubitts can now ensure sufficient stock levels across both B2B and B2C operations. This level of control prevented stock depletion from a single large order and allowed them to safeguard inventory for their retail customers. They’ve been impressed with the ability to avoid product depletion of their most popular frames, meaning they’re offering enhanced customer service.
With our Support & Onboarding team firmly embedded in this partnership, Cubitts have enjoyed high levels of adoption within their teams. They’ve been able to quickly make changes themselves, as well as have ongoing access to our teams to support with anything more technical or involved.
SparkLayer’s real-time flexibility has enabled Cubitts to make adjustments as needed, from product visuals to pricing rules, without delays. Customising product images and adjusting minimum order requirements were additional features that allowed the team to deliver a better shopping experience.
Cubitts is now positioned to expand their use of SparkLayer’s capabilities, with plans to further integrate Sales Agents and customer self-service options as they launch their new website. With a streamlined, powerful B2B setup in place, they’re ready to continue growing their brand and delivering exceptional customer experiences across B2B and B2C channels.
It’s absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help." ~ Jessica Da Rui Labrecciosa, Senior Supply Chain and Wholesale Manager
Explore more
To learn more about Cubitts, their product range, and the story of their brand, visit their website.
To see how SparkLayer works with Shopify, you can explore via the links below: