Bath, United Kingdom – 26th March, 2025 – SparkLayer, a leading B2B eCommerce solution provider, today announced a new partnership with Wix (Nasdaq: WIX), the leading SaaS website builder platform globally. This collaboration enables Wix merchants to integrate SparkLayer’s advanced B2B wholesale solution into their online stores, combining Direct-to-Consumer (DTC) and Business-to-Business (B2B) capabilities within a single platform.
The integration of SparkLayer’s tools allows merchants on Wix to expand their eCommerce offerings by efficiently managing both retail and wholesale transactions from one centralized platform.
With SparkLayer, Wix merchants can now serve both B2B and DTC customers with tailored solutions for pricing, shipping, and payments. This seamless integration enhances user experience and operational efficiency, giving businesses the flexibility to scale their B2B operations without the need for complex technical resources. Key features include:
- Customised B2B Experience: Merchants can manage tiered pricing, set quantity limits, and apply advanced shipping rules tailored for wholesale needs. Additionally, combined with Wix’s platform, merchants can deliver a seamless B2B cart and checkout experience that ensures a smooth shopping process for business customers.
- Powerful Account Tools: A feature-rich “My Account” area enables merchants to manage orders, track credit balances, and streamline repeat purchases. They can also create shopping lists for easy reordering and support pre-orders and backorders.
- Flexible Payment Options: Businesses can offer a variety of advanced payment methods, including bank transfers and “Pay by Net Terms,” to better serve their B2B customers.
- Efficient Team Management: Wix merchants can manage B2B teams by assigning “company users” and setting credit limits for accounts, allowing for smoother operations across multiple users.
- Streamlined Order Management: Wix’s dashboard ensures merchants can track and manage their B2B orders seamlessly, ensuring smooth fulfillment and customer satisfaction.
“We’re thrilled to partner with Wix, one of the most innovative eCommerce platforms, to support businesses looking to expand into the B2B space,” said Chris Mattingly, CEO of SparkLayer. “Our goal is to make it easy for merchants on Wix to build and scale a dedicated B2B channel, using SparkLayer’s out-of-the-box features and flexible customisation options.”
“We are committed to empowering our merchants to grow their businesses and thrive by providing them with the leading tools they need for fueling their expansion,” said Oren Inditzky, VP & GM of Online Stores at Wix. “Partnering with SparkLayer provides merchants using Wix a new streamlined approach to add B2B and wholesale channels to their existing stores. They can unlock new revenue streams, streamline operations, and deliver a professional, tailored experience for their B2B customers - all while managing everything from their Wix dashboard. ”
Merchants using Wix across all geographies can access SparkLayer’s B2B and wholesale tools through the Wix App Market. This integration offers an efficient, cost-effective solution for fast-growing brands to implement B2B eCommerce without needing extensive technical resources.
About SparkLayer
SparkLayer is a B2B eCommerce solution that helps brands expand and manage their B2B operations seamlessly. Designed to integrate with existing online stores, SparkLayer offers a self-service portal for B2B customers, enabling them to place orders, manage accounts, and more. With a powerful suite of backend features, SparkLayer connects brands to mission-critical systems, driving automation and operational efficiency. Headquartered in Bath, United Kingdom, SparkLayer supports over 2,000 brands worldwide in growing their B2B presence.
Explore more
- Learn more about how Wix works with SparkLayer
- Install the official SparkLayer for Wix app
- Browse the help docs