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5 eCommerce integrations that your fashion brand needs

Knotted Commerce

April 3, 2025
Guest Post
5 eCommerce integrations that your fashion brand needs

Guest Post by Knotted Commerce

We recently collaborated with Knotted Commerce to cultivate the ultimate guide for eCommerce apparel brands - and we’re excited to share a deeper dive in this partner contribution…

If you’re an apparel brand, you’ll know exactly how competitive the eCommerce space is (those quarterly strategic meetings aren’t getting any easier!). You invest a lot of time in building a brand, product design, and creative initiatives. However, as you continue to grow and your business becomes more complex, operations can become unmanageable - negatively impacting your customer experience and financial bottom line… no bueno!

Integrating core business solutions is no longer a nice-to-have - it’s a must. While some brands might rely on point-to-point connections or off-the-shelf apps, a better alternative is to leverage an Integration Platform as a Service (iPaaS). This approach ensures greater flexibility and scalability as your fashion business develops in complexity.

Below are five eCommerce integrations that every fashion brand should consider and why:

1. eCommerce store (e.g., Shopify) to ERP

A brand’s Enterprise Resource Planning (ERP) system is the backbone of its operations, handling everything from supply chain management to financial reporting. Integrating your eCommerce platform with your ERP can significantly improve efficiency by automating and streamlining the flow of essential data.

Key integration process flows:

Matt Smith, Operations Manager at London Lash Pro, commented, “We have already seen efficiency improvements in outbound pick and pack, inventory management and customer service through more streamlined processes” when asked about integrating their NetSuite ERP and Shopify Plus stores.

2. eCommerce store to CRM/ CX platform

Customer is King and when competition is fierce, a stand-out pre-/ post-purchase CX is vital to keep those shoppers coming back. Integrating your online store with a Customer Relationship Management (CRM) system/ CX platform allows you to establish a single source of truth for all customer interactions.

Key integration process flows:

3. eCommerce store to returns platform

3 things are certain in this world - death, taxes, and fashion returns. It’s common for shoppers to buy multiple sizes, colours, or styles and send back the products they don’t like. This trend is supported by the rise in popularity of dedicated returns platforms that help streamline this process, cutting down on manual work and ensuring a smooth experience for the customer.

Key integration process flows:

According to recent studies, around 60% of mid-sized and larger fashion-focused eCommerce brands currently use or have integrated a dedicated returns management platform. Don’t be in the 40% falling behind your competitors!

4. eCommerce store to PIM (Product Information Management)

Fashion brands often deal with constantly changing product lines, sizes, colour variations, and seasonal collections. A Product Information Management (PIM) system allows you to maintain consistent, accurate product data across all channels. Say goodbye to manual processes and Excel sheets by integrating these 2 solutions.

Key integration process flows:

5. eCommerce store to 3PL/ logistics provider

Customers expect fast, reliable shipping and easy returns (especially those demanding fashion shoppers!). A smooth logistics and fulfilment process can make or break your brand’s reputation. Integrating your eCommerce store with a Third-Party Logistics (3PL) or logistics provider is therefore critical for executing your brand/ delivery promise.

Key integration process flows:

If this article has made you consider integrating your systems, get in touch with the eCommerce integration specialists at Knotted Commerce for a chat.

Did you enjoy this guide? Discover more eCommerce tips for fashion brands in our latest partner whitepaper, ‘Runway to Revenue’.

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