Q1 has been a bumper month for B2B, with more businesses exploring the potential for wholesale success and more conversations about the ‘how’s’ and ‘why’s’ of eCommerce (just search #B2B on LinkedIn and you’ll see what we mean!).
At SparkLayer, a large proportion of our customers had an existing B2B platform in place before reaching out to us. They had questions about how they could be doing better, how they could keep up with wholesale trends (like the increase in demand for a better buying experience), and what gaps a new solution could fill for them in their existing wholesale model.
We also work with a lot of businesses who are new to B2B - they come to us for support with laying the foundations and updating their existing website without incurring huge costs or the hassle of building a separate wholesale site. Of course, we help with a whole host of other eCommerce webshop features, like customer-specific price lists, quick-buy options, and our much-loved Sales Agent functionality.
We’ve seen increased demand in the past few months across both of these audiences, as well as increased questions and curiosities about what B2B truly means for their business. The common themes that come up? User experience (UX), intuitive buying journeys, the compliance aspect of expanding into new territories, and, the big one, reducing churn and building brand loyalty. In an exceedingly competitive landscape, B2B websites need to stand out for the right reasons - this was the driving force for our Q1 micropaper.
We’re lucky enough to be working with some incredible agencies and tech partners within the world of eCommerce who deal with questions like this every day! With contributions from 10 leading industry experts, we’ve created a micropaper that answers the big questions within wholesale eCommerce, provides guidance and actionable tips for businesses of all stages and sizes, and offers some predictions for the months ahead.
Download today
Download our free 14-page micropaper! We’re excited to share this resource with you and would love to hear your feedback, as well as any questions you’d like us to address in the next paper…