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Grow your sales and simplify your B2B operations.

Are you ready to revolutionize the way your B2B customers order from you, from just $49 per month?

  • Use your existing website for your B2B customers
  • Let your customers place and manage orders online
  • Rapid setup, get up and running in days (or less!)
  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!
Teapigs

SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US.

Reece Downey,

Head of eCommerce, teapigs
Living Proof

Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and SparkLayer has reduced the opportunity for error.

Sarah Sorrentino,

Sales Operations, Living Proof
Asmodee

Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers.

Sophie Redgell

eCommerce Manager, Asmodee
Fresh Clean Tees

The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. HIGHLY recommend.

Dan Silverman

Fresh Clean Tees
Safestyle

SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier!

Tim Lewis,

CEO & Founder, SafeStyle

Trusted by 2,500+ brands from startups to enterprise.

Mesauda

🚀 Let's begin your B2B transformation.

Book a live product demo with expert Q&A. We'll go through your current challenges, how we've helped brands like you, and run through some of SparkLayer's features relevant to you.

Alex Weston

We'll get back to you within 1 hour (typically sooner!) to arrange a good time to speak. Alex Weston, Sales Director

Not quite ready for a chat? Try our interactive demo instead.
 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
SparkLayer vs JOOR

An alternative to JOOR.

Looking for a smarter alternative to the JOOR wholesale platform? SparkLayer lets you run your B2B and DTC operations all in one place - without the complexity of managing a standalone system like JOOR.

Start Free Trial → Book a Demo
SparkLayer Rated 5 on Shopify App Store
SparkLayer versus JOOR

Trusted by global retailers, not just fashion brands.

Kenro
Planted
Spongelle
UNRL clothing
Darts Corner
Green & Wilds
Fable England
Wrap Magazine
Eco Flow
Slumber Pod
Relais & Chateaux
Mesauda
Slumber Pod
Miura Golf

Looking for a JOOR alternative?

Discover why global retailers (not just fashion brands) chose SparkLayer over JOOR.

  • SparkLayer Benefits

    One seamless B2B and DTC site.

    JOOR runs as a separate, standalone wholesale platform—which means managing two systems, two logins, and lots of manual work to keep everything in sync. SparkLayer layers directly onto your existing eCommerce store (like Shopify), so you can manage your entire DTC and B2B experience from one place.

  • SparkLayer Benefits

    Transparent pricing with no commission.

    JOOR’s pricing isn’t publicly available, but be sure to ask them about transaction fees, user licenses and additional fees for integrations. In contrast, SparkLayer starts at just $49/month, with no transaction fees, unlimited user accounts included, and all the B2B features you need to sell wholesale - built in as standard.

  • SparkLayer Benefits

    Keep control of your customer relationships.

    With SparkLayer, you sell B2B products directly through your own store—giving you full ownership of your customer relationships In contrast, JOOR’s marketplace model lists you alongside other brands, but JOOR owns that relationship with the customer, not you. Many brands find that traffic and sales through the marketplace fall short compared to running their own store. SparkLayer helps you stay in control—and build stronger, long-term connections with your customers

If you're considering JOOR for your wholesale operations, SparkLayer offers a simpler, more cost-effective alternative - with faster setup, no commission fees, and full control over your B2B experience.

Book a Demo

JOOR versus SparkLayer for B2B.

Whether you’re in fashion or any other sector, SparkLayer offers a quicker, more scalable way to manage and grow your wholesale business.

Scroll right to see more details
Features What to consider for your B2B store JOOR JOOR SparkLayer SparkLayer

Platform setup

Runs as a separate standalone platform Works on your existing store (Shopify, Wix, and more)

Branded experience

Buyers leave your website and log in to a separate JOOR portal Buyers stay on your own site, with your design and branding

Ecosystem compatibility

Cannot use your store’s existing apps or integrations Fully compatible with your store’s existing apps and workflows

Transaction fees

Enterprise-level fees may apply 0.00% - No transaction fees

Sales agent access

Requires a separate app for reps Intuitive web-based access for sales agents

B2B customer experience

Custom buyer environment, separate from your storefront Seamless B2B layer on top of your live storefront

Pricing transparency

Custom pricing, typically high annual costs From $49/month with no hidden extras

Time to deployment

Weeks or longer with onboarding and training Plug and play – go live in under 24 hours

Support

Enterprise-style support tiers, limited flexibility Fast onboarding and responsive B2B expert support

Product updates

Slower release cycles tied to enterprise roadmap Monthly updates focused on B2B enhancements

With SparkLayer, you skip the complexity of managing a separate wholesale platform like JOOR and bring your entire B2B experience directly into your existing Shopify store - all in one unified setup.

Start Free Trial → Book a Demo

Customer success stories.

Discover brands using the SparkLayer B2B eCommerce platform.

"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Teapigs

Reece Downey,

Head of eCommerce
Read their story
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
Living Proof

Sarah Sorrentino

Sales Operations
Read their story
"When I came across Spark Layer I genuinely thought it was too good to be true, because it solved 99% of these pain points via an app utilising our existing D2C website assets. Even when the team were helping us to complete installation it felt like there had to be a catch... but it never came. I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
Two Dudes

Tomas Tappin

Co-Founder
Read their story
"The Sparklayer platform provides a turnkey Shopify solution granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. Using a cloned version of our Shopify theme, the Sparklayer team layered their wholesale-specific code into the purchasing interface, cart, and checkout of our Shopify theme, allowing Fresh Clean Tees to launch wholesale.freshcleantees.com with no additional development work. Sparklayer provided 10-star support throughout the entire process."
Dan Silverman, Senior eCommerce Product Manager, Fresh Clean Tees

Dan Silverman

Senior eCommerce Product Manager
Read their story
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a MUCH improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality. I highly recommend this app!"

Ed Smith

IT Director
Read their story
See more customer stories

Frequently Asked Questions.

What is JOOR?

The JOOR system is a platform for fashion brands to help them manage their B2B and wholesale operations. The JOOR system runs separately from a fashion brand's main ecommerce store, so they would need to manage your DTC and B2B operations separately. In contrast, SparkLayer integrates directly with existing eCommerce stores (like Shopify), so retailers can manage their entire DTC and B2B experience from one place.

Who uses JOOR?

JOOR is used by fashion brands to manage wholesale orders. By contrast, SparkLayer is industry agnostic, supporting fashion brands as well as other verticals. SparkLayer is trusted by leading brands such as Living Proof, TeaPigs, Robert Welsh, Planted, Relais and Chateaux.

What is the JOOR wholesale platform?

JOOR is a B2B wholesale system designed primarily for fashion and apparel brands. It operates as a standalone platform, which means your B2B store is separate from your DTC site - creating extra complexity for teams managing both. In contrast, SparkLayer layers B2B functionality directly onto your existing ecommerce store, so you can manage DTC and wholesale in one place- with one login, one product catalogue, and one customer experience.

Why consider JOOR competitors like SparkLayer?

Unlike the JOOR B2B platform, SparkLayer integrates seamlessly with your existing store, allowing you to sell wholesale without managing a separate system and still keep full control of the customer experience.

How much does JOOR cost?

JOOR’s pricing isn’t publicly listed and may vary depending on features, user licenses, and your business size. Many brands also face additional costs for onboarding, integrations, and ongoing support.

In contrast, SparkLayer starts at just $49/month, includes unlimited user accounts, and integrates directly into your existing Shopify store – with no transaction fees or hidden charges.

Can I use JOOR with Shopify?

JOOR does not integrate directly with Shopify for storefront functionality. It operates as a standalone platform, which means your wholesale and DTC experiences are managed separately. With SparkLayer, you can run B2B directly through your Shopify store – using the same product catalogue, branding, and backend systems.

Is SparkLayer suitable for fashion brands?

Absolutely. SparkLayer is trusted by fashion and apparel brands worldwide to deliver a seamless B2B experience. With features like customer-specific pricing, product visibility controls, and easy sales rep ordering, it’s a flexible and scalable alternative to JOOR – especially for Shopify merchants.

Ready to try the smarter JOOR alternative?

Try SparkLayer today and see why it’s the best B2B solution.

Joor vs SparkLayer

Why SparkLayer is the best alternative to JOOR for B2B eCommerce

Whether you're just getting started with wholesale or scaling globally, SparkLayer gives you the full B2B experience – without the complexity, cost, or limitations of a standalone platform like JOOR.

  • Manage your B2B and DTC in one place
  • All the B2B features you need - built in as standard
  • Unlimited user accounts included
  • Starts from just $49/month
  • Top-rated Shopify app with a 4.9-star rating
  • Purpose-built for B2B and wholesale brands
Start Free Trial → Book a Demo
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