Trusted by 3,000+ serious merchants
running real wholesale operations
“
Serious wholesale operations have requirements that go beyond
what most B2B tools are built for.
Multiple customer groups with different pricing.
Sales reps who need to work directly in accounts. Buyers who
negotiate before committing. Finance teams who need a clean
B2B order feed. SparkLayer is built specifically for these
requirements — not adapted from a retail tool, not
added as an afterthought. Every feature on this page exists
because wholesale merchants needed it.
3,000+
Wholesale merchants trust SparkLayer
9x
Average B2B growth across merchants
175%
Reduction in manual wholesale admin
The SparkLayer difference
What serious wholesale operations
actually need.
01
Sales Rep Portal
Your reps log into your storefront — not
the admin backend — and manage B2B
customer accounts as themselves. They toggle
between accounts, see customer-specific
pricing, view purchase history, build carts,
and complete orders on behalf of buyers. All
without consuming a staff account seat.
As soon as they see our functionality they're
like, this is game changing.
The outcome
Reps spend less time re-keying orders and more
time on accounts that grow.
Buyers submit quote requests. Reps adjust
pricing and add notes. Both sides communicate
through the built-in messenger. Confirmed
quotes convert directly to orders. Nothing
lives outside the platform — no email
chains, no spreadsheet tracking which quote is
at which stage.
The outcome
Enquiry-led sales convert at higher rates
because the process doesn't fall apart
mid-negotiation.
Some wholesale buyers are deeply habituated to
how they order — they email purchase
orders, attach spreadsheets, work the way
they've always worked. SparkLayer reads those
files and builds the cart automatically. The
merchant gets the efficiency of self-service.
The buyer changes nothing.
The outcome
Higher buyer adoption and more repeat orders,
because buyers don't have to change their
behaviour to use you properly.
SparkLayer's Xero and QuickBooks integrations
are built specifically for B2B order flows
— orders assigned to the correct
customer account, payment terms respected,
credit limits managed. Not DTC invoicing with
B2B bolted on.
The outcome
Finance teams get a clean B2B order feed
without manual reconciliation.
SparkLayer installs on your existing store.
Ready-made B2B frontend components drop in
— account management, order history,
reordering, quoting, CSV upload —
without custom development. Your theme stays.
Your DTC customers see nothing different.
Your trade buyers get a professional portal
that matches the store they know.
SparkLayer was literally a layer on top of
our store. We could just turn it on and it
worked.
The outcome
You start generating B2B revenue faster, with
components built from observing how wholesale
buyers actually behave.
Every person on SparkLayer's support team
works exclusively with B2B merchants. Every
release on the product roadmap is evaluated
through one lens: does this make wholesale
operations better? This isn't a DTC platform
with a B2B tab. It's what we were built to do.
I sleep better at night knowing SparkLayer
exists.
The outcome
A platform that gets better for wholesale
merchants specifically with every release
— and a support team that understands
the problem without needing context.
3,000+ merchants have built a
serious wholesale operation
on SparkLayer.
SparkLayer is free to get started. No commitment, no time
limit. When your B2B operation needs more — quoting,
rep ordering, advanced pricing — it's all on the same
platform.
