For FMCG brands

B2B eCommerce built for high-volume wholesale.

In FMCG, buying decisions happen fast. SparkLayer adds a complete B2B wholesale layer to your store so trade buyers can order immediately, sales reps can close deals faster, and operations teams can spend less time processing orders manually.

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Trusted by Nature's Path, Teapigs, Rave Coffee and 3,000+ brands

FMCG wholesale moves fast: time-sensitive promotions, high-frequency reorders, and stockists who order the way they always have. SparkLayer adds the trade channel your store is missing, so buyers order in seconds, promotions reach them instantly, and your team stops re-keying orders by hand.

3,000+

Brands, distributors & manufacturers

4.9★

Rated on the Shopify App Store

360

Five-star reviews

Case study

How SparkLayer helps

Everything an FMCG brand needs to grow wholesale.

AI Intelligent Cart for purchase and email orders

Many FMCG stockists still send orders the way they always have: a WhatsApp photo, a scanned order sheet, or an Excel file forwarded by email. SparkLayer's AI Intelligent Cart reads the file and builds the cart automatically. Your buyers do not need to change how they order, and your team does not need to re-key the data.

The outcome Photos, PDFs, and spreadsheets become live carts, without a line re-typed.

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Promotions reach buyers instantly

SparkLayer applies account-specific price lists automatically at login. Time-sensitive promotions, volume deals, and trade-specific rates update across every affected buyer group without manual intervention. The window between a promotion going live and a buyer acting on it closes to seconds, not days.

The outcome Promotions hit the right buyers the moment they go live, with zero manual work.

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One-tap reordering for stockists

Trade buyers log into a self-serve portal and reorder from their account history in one step. Saved order templates, shopping lists, and quick-add by product mean high-frequency accounts never have to rebuild the same cart twice.

The outcome The easier you make reordering, the harder it is for a competitor to take the account.

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Fully separate B2B and DTC in one store

SparkLayer layers onto your store without touching your consumer-facing setup. Trade buyers see a completely different experience, while your retail customers see nothing different. Both channels run from one backend with no risk of trade pricing leaking where it should not.

The outcome One store, two channels, no risk of the wrong price reaching the wrong buyer.

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Reps complete orders in real time

Your reps log into your actual storefront and act as the buyer. They toggle between trade accounts, see account-specific pricing, build the cart, and place the order while the conversation is still live. No handover, no re-keying, no delay between the deal and the order being in the system.

The outcome Deals are in the system before the rep leaves the room.

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Keeps pricing and inventory in sync across the systems you run on

How does it work?

A complete B2B channel, layered onto your store.

No separate platform, no duplicated catalogue, no complex integration project.

01
Install the app

Add SparkLayer to your store. Your existing products, variants, and inventory are immediately available for wholesale, with no replatforming or product migration required.
02
Configure your B2B rules

Set up wholesale price lists, buyer tiers, promotional pricing rules, and payment terms. Import existing wholesale pricing in bulk via CSV or use the guided setup.
03
Invite your trade accounts

Send branded trade portal invitations to your wholesale buyers, stockists, retailers, and trade accounts. Accounts self-register with approval workflows, or your team approves applications manually.
04
Watch orders come in

Buyers browse your catalogue and submit orders, or your reps write orders at trade events on any device. Everything syncs to your store's native order management automatically.

What FMCG Brands See After Switching

Customer success stories.

Discover brands using the SparkLayer B2B eCommerce platform.

"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."

Reece Downey,

Head of eCommerce

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"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

Sarah Sorrentino

Sales Operations

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"When I came across Spark Layer I genuinely thought it was too good to be true, because it solved 99% of these pain points via an app utilising our existing D2C website assets. Even when the team were helping us to complete installation it felt like there had to be a catch... but it never came. I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

Tomas Tappin

Co-Founder

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"The Sparklayer platform provides a turnkey Shopify solution granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. Using a cloned version of our Shopify theme, the Sparklayer team layered their wholesale-specific code into the purchasing interface, cart, and checkout of our Shopify theme, allowing Fresh Clean Tees to launch wholesale.freshcleantees.com with no additional development work. Sparklayer provided 10-star support throughout the entire process."

Dan Silverman

Senior eCommerce Product Manager

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"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a MUCH improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality. I highly recommend this app!"

Ed Smith

IT Director

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A segment we love

SparkLayer for coffee brands.

FMCG covers a very broad spectrum of brands, so we thought it would be helpful to call out a segment we are seeing a lot of growth in. Roasters, specialty coffee brands, and equipment suppliers across the UK, Europe, and beyond use SparkLayer to manage trade accounts, run rep ordering, and handle high-frequency reorders without manual admin.

Rave Coffee went live fast with all the tools they needed out of the box. Vote Coffee simplified per-account ordering for personalised house blends, and Espresso Gear saw a 33% increase in average order value after switching. Whether you roast, distribute, or supply the equipment, SparkLayer gives coffee brands a wholesale channel that scales with the pace of the industry.

Between WhatsApp and a custom build

Why FMCG brands choose SparkLayer over a separate trade portal.

Most FMCG brands managing wholesale are either running it through WhatsApp threads and spreadsheets, or on a basic tool that works until volume picks up. The first breaks at scale. The second hits a ceiling the moment you need rep ordering, promotional pricing that updates automatically, or buyers who reorder without calling someone. SparkLayer sits between those two options: it adds a proper wholesale channel on top of the store you already run, without the overhead of a custom build or the limitations of a tool that was not designed for FMCG wholesale.

We've transformed how we serve B2B customers and seen 10x growth.

Nature's Path

Set up in 3 hours and went from 0 to 40 customers in a day.

Firepot

900% B2B growth — cost-based pricing, tiered price levels, and payment terms were the trifecta.

Nutrition Faktory

See how it works or explore pricing

Frequently Asked Questions.

Can FMCG brands go live without a developer or lengthy setup?

Yes. SparkLayer layers onto your existing store with no rebuild required. Most FMCG brands are live within a day, supported by SparkLayer's dedicated B2B team throughout the setup process.

Do FMCG brands need to upgrade their plan to use SparkLayer?

No. SparkLayer works across all major eCommerce platforms including Shopify, BigCommerce, Wix, WooCommerce, and Magento with no plan upgrade required on any of them. FMCG brands can add a complete B2B wholesale channel to the store they already run without switching platforms or paying for a higher tier.

How do FMCG brands manage trade promotions through B2B eCommerce?

SparkLayer applies time-based and account-specific pricing automatically at login, so promotional rates reach the right trade buyers the moment a promotion goes live. There is no manual update required and no risk of a buyer seeing an outdated price. See the full range of SparkLayer integrations that keep pricing in sync across systems.

Can FMCG brands run B2B eCommerce and DTC from the same store?

Yes. SparkLayer layers onto your store without changing the consumer-facing experience. Trade buyers log in and see their own pricing, catalogue, and checkout. Retail customers see nothing different. Both channels run from one backend without duplicating effort or risking trade pricing reaching the wrong audience.

How does B2B FMCG eCommerce support field sales reps?

SparkLayer's Sales Agent Portal lets reps log into the storefront as a specific trade account, access that buyer's pricing, and complete an order on their behalf in real time. Deals closed verbally in a store visit or at a trade event are actioned immediately rather than handed over and re-keyed later.

What happens to orders already in progress during setup?

SparkLayer layers onto your existing store without disrupting anything already running. Orders in progress through your current setup continue as normal during configuration. Your store stays live and your existing checkout is untouched until you are ready to go live with the B2B portal.

Ready when you are

Ready for a wholesale channel that moves as fast as you do?

Free plan available. Most businesses go live within a day. No rebuild required.

Start free trial → Book a demo →

Free plan available. Paid plans from $49/month.

Book a live demo with a B2B expert.

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🚀 Let's begin your B2B transformation.

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Further resources

B2B eCommerce built for high-volume wholesale.

Everything an FMCG brand needs to grow wholesale.

AI Intelligent Cart for purchase and email orders

Promotions reach buyers instantly

One-tap reordering for stockists

Fully separate B2B and DTC in one store

Reps complete orders in real time

A complete B2B channel, layered onto your store.

Install the app

Configure your B2B rules

Invite your trade accounts

Watch orders come in

What FMCG Brands See After Switching

Customer success stories.

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

SparkLayer for coffee brands.

Why FMCG brands choose SparkLayer over a separate trade portal.

Frequently Asked Questions.

Ready for a wholesale channel that moves as fast as you do?

Start B2B for free.

Basic plan

Any paid plan