Hide wholesale products from your DTC store.
Control exactly what each customer type and group sees on your Shopify store. Hide trade-only SKUs from DTC shoppers and give wholesale buyers exclusive ranges. No customer tags, no code - just rules that work.
Already a SparkLayer customer? Enable today
Live catalog
- Perfect for
- Blended B2B & DTC Shopify stores
- Hiding trade-only SKUs from public store
Most Shopify stores are built to sell one way - and if you sell B2B and DTC in the same store, you've already hit the limits. Trade-only SKUs show up on the public site. Wholesale buyers land on retail campaigns that have nothing to do with their orders. B2B Catalogs fixes it: hide products from certain customers on Shopify, show exclusive ranges to the buyers who should see them - by customer type, customer tag, or customer group, with rules that work across every theme you run.
Free
Included with every SparkLayer plan
Compatible
Works on every Shopify plan, Basic to Plus
Accessible
Enable in minutes - zero code
Built for Shopify
Catalog control, done properly.
B2B-only products
Add a single b2b-only tag, and the
product is hidden from every non-B2B shopper on
your Shopify store. Only customers with the B2B
customer tag can see or access it - trade lines
stay out of public search, category pages, and
the sitemap.
The outcome
DTC visitors never see wholesale lines that
weren't meant for them.
B2C-only products
Add a b2c-only tag to products that
only make sense for retail shoppers —
campaign bundles, sample-size items, loss
leaders. Customers tagged b2b
won't see them anywhere on the store.
The outcome
Wholesale buyers see a clean, relevant catalogue
— no DTC noise.
Customer-group catalogs
Go deeper with SparkLayer's customer-group metafields. Show or hide any product per group — distributors, retailers, VIPs, region-specific accounts — straight from the SparkLayer app.
The outcome
Every customer group sees a catalogue
tailor-made for them.
Product · Variant
Variant-level control
Visibility rules apply at the product or variant level. Offer the 750ml bottle to DTC and the 12-pack case only to wholesale. Same product, different visibility — no duplicate listings, no variant spaghetti.
The outcome
Trade packaging, case sizes and SKU variants
surface only where they belong.
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Common use cases
Built for stores where one catalogue isn't enough.
Four everyday problems that blended Shopify merchants solve with B2B Catalogs.
Hide trade-only SKUs from the public store
Case packs, bulk SKUs and wholesale-only variants don't belong in public search or category pages.
Give VIPs and top accounts exclusive ranges
Seasonal previews, trade-only variants and early access — visible only to the customers you choose.
Tier catalogs by customer group
Different ranges for distributors, retailers and end customers — from the same product catalogue.
No dev queue. No waiting.
Your team owns catalog rules end-to-end — tag, toggle, save, and changes go live instantly.
Questions & Answers.
What is B2B Catalogs?
B2B Catalogs is a free Shopify app that lets merchants hide products from certain customers and show exclusive ranges to others. You can control product visibility by customer type, customer tag, or customer group, hiding trade-only SKUs from DTC shoppers while giving wholesale buyers access to their full range. No code required.
Is B2B Catalogs included in my SparkLayer plan?
Yes. B2B Catalogs is included on every SparkLayer plan, including the free plan. There's nothing extra to install or pay for — enable it once and start controlling catalogue visibility straight away.
How does hiding products from the public store work?
SparkLayer B2B Catalogs lets you hide products from certain customers on Shopify by applying visibility rules based on customer type or customer tag. Products hidden from DTC shoppers won't appear in collections, search results, or the public storefront. Wholesale-only items remain fully visible to logged-in B2B buyers. Rules apply across every theme you run with no Liquid code edits.
Can I show different catalogs to different customer
groups?
Yes. Using SparkLayer's customer-group metafields you can show or hide any product per group — distributors, retailers, VIPs, or any custom segment you've set up. Every group sees a catalogue tailored to them, from the same Shopify product data.
Does B2B Catalogs work at the variant level?
Yes. You can apply visibility rules at the product level or the variant level, hiding specific SKUs, sizes, or pack formats from certain customer types without affecting the rest of the product listing.
Do I need a developer to set it up?
No. B2B Catalogs is enabled directly from the SparkLayer app - no Liquid code, no theme edits, no developer queue. Tag, toggle, save, and your visibility rules go live instantly.
Will B2B Catalogs affect my DTC storefront or SEO?
No. Products hidden from DTC shoppers are hidden at the customer level; they remain published on your store and are not affected in Google's index. Your DTC SEO is untouched.
How do I get started with B2B Catalogs?
Install SparkLayer on your Shopify store, enable B2B Catalogs, and ship your first visibility rule in an afternoon. Our team offers free onboarding on every plan to help you configure customer groups, tagging and catalogue rules. Start your free trial.
Get B2B Catalogs Today
Take control of what your customers see.
B2B Catalogs is free for any Shopify merchant. Install, enable, and hide your first products from certain customers, then layer in customer-group catalogs, variant-level control, and multi-theme toggles as you grow.
Free plan available. Paid plans from $49/month. B2B Catalogs included on every plan.