The B2B ordering portal built for wholesale brands.
Your trade buyers should not have to call, email, or wait for someone to process their order. SparkLayer adds a complete B2B ordering portal to your existing store, so buyers log in, see their own pricing, and place orders without involving your team.
Trusted by Nature's Path, Asmodee UK, Lezyne and 3,000+ wholesale brands
Perfect for
Self-serve wholesale ordering
Trade account management
Rep-assisted ordering
Trade shows and buying appointments
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SparkLayer's B2B ordering portal gives your trade buyers, sales reps, and operations team everything they need to manage wholesale orders from one place: your existing store. Perfect for self-serve wholesale ordering, trade account management, rep-assisted ordering, and trade shows, it works natively on Shopify, BigCommerce, Wix, and WooCommerce, with SparkLayer Ignite for any other platform.
A complete B2B ordering portal, built into your store.
Self-serve ordering
Trade buyers log in and place orders without calling your team.
Give your trade buyers a proper self-serve ordering experience. They log into a branded B2B portal and see their own pricing, catalogue, and a checkout built for bulk ordering from the moment they arrive. Buyers who used to call or email start placing orders on their own, at any time.
Account-specific pricing applied automatically at login
Catalogue visibility controls per buyer account or group
Bulk ordering with quick-add by SKU or barcode
B2B checkout with net terms and payment on account
Saved shopping lists and one-click reorder from order history
The outcome
Buyers place their own orders 24/7, and your team stops being the bottleneck.
Every buyer sees only the pricing and terms they are entitled to.
SparkLayer supports unlimited price lists on eligible paid plans, all applied automatically at login, so there is no manual updating and no risk of the wrong price reaching the wrong account. Every buyer sees exactly what they should, the moment they log in.
Unlimited customer-specific price lists
Volume breaks and tiered pricing at the product level
Promotional pricing and time-limited discounts
Minimum order quantities and pack rules applied at checkout
Trade-only products hidden from retail customers
The outcome
Every buyer sees their contracted pricing automatically, with zero manual upkeep.
Reps place orders on behalf of buyers directly from the portal.
Your B2B sales agents don't need a separate system to take orders. They work from the same storefront your buyers already use, with full access to live pricing per account, toggling between buyer accounts and placing orders on their behalf in real time, with no paper forms and no re-keying.
Log in as any buyer account from the storefront
Edit line item pricing and apply discounts inline
Build and submit orders using B2B payment methods
Save orders and shopping lists for buyers to review
Create new customers on the spot and place their first order immediately
The outcome
Reps write orders anywhere, on any device, at the correct customer pricing.
Trade buyers request quotes and convert them to orders without leaving the portal.
Trade buyers who need negotiated pricing can submit quote requests directly through the portal. Your team responds through a built-in messenger, adjusts terms, and confirms. The quote converts to an order in one step, with no separate email thread or document trail to chase.
Quote requests submitted directly from the buyer portal
Built-in messenger for team and buyer communication
Every order placed in the portal syncs to the systems you already run
How does it work?
A complete B2B channel, layered onto your store.
No separate platform, no duplicated catalogue, no complex integration project.
01
Install the app
Add SparkLayer to your store. Your existing products, variants, and inventory are immediately available for wholesale, with no replatforming or product migration required.
02
Configure your B2B rules
Set up wholesale price lists, buyer tiers, quoting rules, and payment terms. Import your existing wholesale pricing in bulk via CSV or use the guided setup.
03
Invite your trade accounts
Send branded portal invitations to your wholesale buyers. Accounts self-register with approval workflows, or your team approves applications manually.
04
Orders start coming in
Buyers browse and submit their own orders, or your reps write orders on any device. Everything syncs to your store's native order management automatically.
Wholesale brands running on SparkLayer's ordering portal.
Customer success stories.
Discover brands using the SparkLayer B2B eCommerce platform.
"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
"When I came across Spark Layer I genuinely thought it was too good to be true, because it solved 99% of these pain points via an app utilising our existing D2C website assets. Even when the team were helping us to complete installation it felt like there had to be a catch... but it never came. I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
"The Sparklayer platform provides a turnkey Shopify solution granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. Using a cloned version of our Shopify theme, the Sparklayer team layered their wholesale-specific code into the purchasing interface, cart, and checkout of our Shopify theme, allowing Fresh Clean Tees to launch wholesale.freshcleantees.com with no additional development work. Sparklayer provided 10-star support throughout the entire process."
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a MUCH improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality. I highly recommend this app!"
Your buyers, your sales team, and your operations, all in one place.
Say goodbye to manual handovers and orders falling through the cracks. Give your trade buyers, sales agents, and operations team one place to manage B2B orders.
Your B2B buyers.
Buyers log in and see their own pricing, catalogue, and checkout. They place orders, track shipments, download invoices, and reorder from history without involving your team. When a sales agent builds an order on their behalf, they review and approve it directly from their account.
Your B2B sales agents.
Reps log into the storefront as any buyer account, build and edit orders using live account-specific pricing, and submit using B2B payment methods. Everything they need is in the portal, not the admin backend.
Your B2B operations.
Every order placed through the portal syncs to your store's native order management system automatically. Brands consistently report significant reductions in order processing time after enabling SparkLayer's B2B ordering portal.
Frequently Asked Questions.
Does adding a B2B ordering portal affect my existing retail store?
No. SparkLayer layers onto your existing store without touching your retail setup. Trade buyers log in and see their own portal, pricing, and catalogue. Retail customers see nothing different. Both channels run from the same backend.
What happens to our existing wholesale pricing when we add SparkLayer?
Nothing changes on your existing store. You bring your current price lists, customer groups, and account-specific rates into SparkLayer and they apply automatically when trade buyers log in. Your retail pricing and store setup remain exactly as they are.
How quickly can we go live with a B2B ordering portal?
Most standard implementations are live within a day. SparkLayer layers onto your existing store with no rebuild required, and the setup process is supported by SparkLayer's dedicated B2B team throughout.
Does SparkLayer connect with our existing ERP or accounting system?
Yes. SparkLayer connects natively with Brightpearl, Linnworks, Cin7, Unleashed, Sage, Xero, and QuickBooks Online. See the full list of SparkLayer integrations.
Do we need to upgrade our plan to use SparkLayer's B2B ordering portal?
No. SparkLayer works across all major eCommerce platforms with no plan upgrade required. A free plan is available, and paid plans start from $49/month with a 14-day free trial.
B2B Portal
Ready when you are
Ready to launch your B2B ordering portal?
Free plan available. Most brands go live within a day. No rebuild required.
"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Reece Downey,
Head of eCommerce